2019 Best Resale Value Awards: Best Brands

Best Resale Value Awards

The Kelley Blue Book Best Resale Value Awards are among the most coveted honors in the automotive industry, and the Best Brand and Best Luxury Brand trophies are the program's pinnacle prizes.

Best Brand: Toyota

With 10 models either taking a category or finishing in the top three, it's easy to see why Toyota has posted the proverbial "three-peat" in being named Best Brand for the third year in a row. In the overall list of top 10 vehicles for resale value, Toyota again took the top spot with its Tacoma. Third was the Tundra, and the 4Runner was fifth. Tacoma, Tundra and Highlander won their respective categories, while segment runners-up included the subcompact 2019 C-HR, the all-new 2019 RAV4, the 4Runner in the new off-road category and the Sienna minivan. Toyota's strength lies in its reputation for building high-quality vehicles with excellent quality reliability and durability. That translates to retained value, which means in the long run, ownership costs will be much lower.

Crossovers & SUVs

Sedans & Coupes

Hybrids & Plug-In Cars


Pickup Trucks


Best Luxury Brand: Porsche

Porsche returns as the Best Luxury Brand for Best Resale Value, largely on the strength of its sedans and SUVs, for the third year in a row. The sterling performance by its category-winning Panamera and Macan models, along with runner-up status for its Cayenne SUV, helped the German automaker retain Best Luxury Brand honors. The sporty Macan reinforces Porsche's achievement by placing 10th on the top 10 vehicle list for retained value. Porsche's ability to pivot from building iconic sports cars to becoming a leader in luxury vehicle sales is remarkable. With the continued popularity of SUVs and further enhancements to its Panamera line, Porsche will likely remain a fierce competitor among luxury brands for top resale honors for years to come.

Crossovers & SUVs

Sedans & Coupes

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