KBB.com General Terms of Service

Last Updated: 3/29/2016

1. Description of KBB.com and These Terms of Service

Welcome to KBB.com! Kelley Blue Book Co., Inc. ("Kelley Blue Book", "us", "we", "our") provides its products and services subject to these Terms of Service ("Terms"). By using KBB.com, you agree to the following Terms. These Terms may be updated by us from time to time, and we encourage you to revisit this page often and review the Terms. In addition to these Terms, when using particular KBB.com owned or operated services, you may also be subject to any additional posted guidelines applicable to such services.

KBB.com provides you with access to many valuable resources, including Kelley Blue Book Used Car Values, New Car Pricing and quotes from dealerships, research, reviews and ratings, car buying advice, MyKBB, Blue Book Classifieds, as well as links to sites where you can obtain vehicle services such as financing and insurance, and other existing services and those that may later be offered to you (the "Service"). The Service includes advertisements, which are necessary for Kelley Blue Book to provide the Service to you. Unless explicitly stated otherwise, any new features that we may add to KBB.com will also be subject to these Terms, and any other special terms of service referenced in the new feature.

2. KBB.com Privacy Policy

Click here to view the KBB.com Privacy Policy. You understand and agree that when you visit KBB.com, you are consenting to the collection and use of information provided by you and about your use of KBB.com and the Services, in accordance with the Privacy Policy.

3. Personal Use Only

You may make personal use of all of the information you access on KBB.com ("Information"), but you may not take any of the Information and reformat and display it, or copy it on your Web site or in any other format, and you may not store or migrate any of the Information or other data from KBB.com without Kelley Blue Book's written permission. By using the Service, you agree not to sell, store, distribute, transmit, display, reproduce, modify, migrate, create derivative works from, or otherwise exploit any of the Information content or data related to any portion of the Service. You may print a copy of particular vehicle values and prices and use the Information for your personal, non-commercial use, but you may not otherwise reproduce any material appearing on KBB.com. If you want to make commercial use of the Kelley Blue Book Information or Services, you must enter into an agreement with us to do so in advance, and we would love to talk to you about that.

4. Survey Responses, Feedback, and Other Contributions to KBB.com

By submitting ideas, survey responses, suggestions, documents, comments, and/or proposals ("Contributions") to KBB.com through its surveys, "contact us", MyKBB, or suggestion or feedback Web pages, you acknowledge and agree that: (a) your Contributions do not contain confidential or proprietary information; (b) Kelley Blue Book is not under any obligation of confidentiality, express or implied, with respect to the Contributions; (c) your Contributions automatically become the property of Kelley Blue Book without any obligation of Kelley Blue Book to you and Kelley Blue Book shall be entitled to use, copy, modify, or disclose (or choose not to use or disclose), delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute such Contributions for any purpose, in any way, in any media worldwide; (d) Kelley Blue Book may have something similar to the Contributions already under consideration or in development; and (e) you are not entitled to any compensation or reimbursement of any kind from Kelley Blue Book under any circumstances for your Contributions.

5. Kelley Blue Book Instant Cash Offer Program Terms and Conditions

6. Registration

7. Modifications and Termination of Service

Kelley Blue Book reserves the right at any time and from time to time to modify, update, suspend or discontinue all or part of the Service for any reason with or without notice to you. All terminations will be made in Kelley Blue Book's sole discretion and you agree that Kelley Blue Book will not be liable for any termination of your use of or access to the Service.

8. Your Dealings with KBB.com Advertisers

Your correspondence or business dealings with, or participation in promotions of, advertisers found on or through the Service, including payment and delivery of related goods or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and such advertiser. You acknowledge and agree that Kelley Blue Book will not be responsible or liable for any loss or damage of any sort incurred as the result of any such dealings or as the result of the presence of such advertisers on the Service.

9. Links to Other Websites

KBB.com provides links to other Web sites. You acknowledge and agree that, because Kelley Blue Book has no control over such sites, we are not responsible for them or the resources and information they contain. In particular, we are not responsible for the availability of services related to another Web site that has a link on KBB.com; we do not necessarily endorse such sites, and we are not responsible or liable for any content, advertising, products or other materials on or available from such sites. You further acknowledge and agree that Kelley Blue Book will not be liable for any loss whatsoever for any damages caused by or incurred in connection with the use of or reliance on the information, goods or services available through any such site.

10. Kelley Blue Book's Proprietary Rights

You acknowledge and agree that the Service and all materials on KBB.com, contain proprietary information and data that is protected by applicable copyright, trademark and other intellectual property laws (Kelley Blue Book's "Proprietary Information"). All materials on KBB.com, including such Proprietary Information, may only be used for personal, non-commercial purposes, and you agree not to sell, transfer, reproduce, duplicate, distribute, publish, modify, migrate, store, copy or transmit any material from KBB.com unless and until you have obtained our prior written consent. The Proprietary Information covered by this prohibition includes, without limitation, the software programming and html and other code contained in the Web site, Kelley Blue Book Vehicle Values, Kelley Blue Book New Car Pricing information, compilations of vehicle specifications, any text, graphics, logos, photographs, audio or video material or stills from audiovisual material available on KBB.com.

11. Use of Kelley Blue Book Logos

Click here to view the Kelley Blue Book logos ("Kelley Blue Book Marks"), and the terms of use governing downloads of the Kelley Blue Book Marks. You agree that all of the Kelley Blue Book Marks are the property of Kelley Blue Book, and agree that you will not use the Kelley Blue Book Marks without Kelley Blue Book's prior written permission.

12. No Illegal Use

As a condition of your use of and access to KBB.com, you agree not to use the Services for any unlawful purpose or in any way that violates these Terms. You also agree not to use the Services in any way that could damage, disable, overburden, or impair KBB.com or any Kelley Blue Book server, or the associated networks, or interfere with any other party's use and enjoyment of any Services.

13. Dispute Resolution – Mandatory Arbitration and Class Action Waiver


You and Kelley Blue Book expressly and knowingly WAIVE THE RIGHT TO TRIAL BY JURY. This means that if for any reason the arbitration agreement contained in Section 13 is not enforced or is found inapplicable, our claims against each other will be resolved by a judge rather than a jury.

15. Disclaimer of Warranties:

You Expressly Understand and Agree That:

16. Limitation of Liability

You expressly understand and agree that Kelley Blue Book and its owners, shareholders, subsidiaries, affiliates, officers, employees, agents, partners and licensors shall not be liable to you for any direct, indirect, incidental, special, consequential or exemplary damages, including, but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses (even if Kelley Blue Book has been advised of the possibility of such damages), resulting from: (i) the use or the inability to use the Service; (ii) the cost of procurement of substitute goods or services resulting from any goods, data, information or services obtained or received or transactions entered into as a result of your use of the Service; (iii) statements or conduct of any third party related to the Service; or (iv) any other matter relating to the Service. Some jurisdictions do not allow the exclusion of certain warranties or the limitation or exclusion of liability for incidental or consequential damages. Accordingly, some of the above limitations of Sections 15 and 16 may not apply.

17. Indemnity and Release

When you use KBB.com, you are agreeing to indemnify Kelley Blue Book, its owners, shareholders, subsidiaries, affiliates, officers, employees, partners, and licensors and hold them harmless from any and all claims and expenses, including attorney's fees, arising from your use of the KBB.com Web site, your use of the Service, or your submission of Contributions as set forth in Section 4 above. By using KBB.com you are agreeing to release Kelley Blue Book and its owners, shareholders, subsidiaries, affiliates, officers, employees, partners, and licensors from any and all claims, fees, costs, damages and obligations of any kind whatsoever that you may have against them arising out of or in any way related to such claims or obligations and to any disputes regarding use of ideas and/or related materials submitted to KBB.com. You hereby agree to waive all laws that may limit such releases. For example, you specifically agree to waive the provisions of California civil code section 1542, which provides:

"A general release does not extend to claims which the creditor does not know or suspect to exist in his favor at the time of executing the release, which is known by him must have materially affected his settlement with the debtor."

18. Changes and Updates to These Terms of Service

Kelley Blue Book may occasionally update or change these Terms, so we encourage you to view them often. Your continued use of the Service constitutes your agreement to these Terms and any updates.

19. General Information

20. Reporting Violations to the Terms

Please report any violations of the Terms to Kelley Blue Book customer service.

Other Important KBB.com Policies: