2018 Best Resale Value Awards: Best Brands

Best Resale Value Awards

The Kelley Blue Book Best Resale Value Awards are among the most coveted honors in the automotive industry, and the Best Brand and Best Luxury Brand trophies are the program's pinnacle prizes.

Best Brand: Toyota

Toyota swept the podium in the Top 10 portion of this year's Best Resale Value Awards, with Tacoma, Tundra and 4Runner finishing one-two-three. On top of that, the automaker claimed three category awards. It's on the strength of those wins that Toyota has claimed Best Brand honors for the second year in a row. Durability and reliability are especially important to used car buyers, and Toyota's sterling reputation blankets its wide range of cars, trucks and SUVs (and a minivan). If you want to spend less on a new car, buy one that will be worth more when you sell it as a used car. When you buy a Toyota -- any Toyota -- that's what you get.

Crossovers & SUVs

Sedans & Coupes

Hybrids & Plug-In Cars


Pickup Trucks


Best Luxury Brand: Porsche

Last year Porsche broke an unprecedented five-year run by Lexus as the Best Luxury Brand in our annual Best Resale Value Awards. This year the legendary German sports-car maker -- now building more sedans and SUVs than coupes and convertibles -- starts its own streak with back-to-back brand wins. Porsche continues to blend high-performance heritage with polished luxury in a growing array of vehicles, building bigger sales and a larger fan base year after year. Combining a strong brand with uniquely satisfying vehicles, Porsche's vehicles hold their value well in large part because there still is no substitute.

Crossovers & SUVs

Sedans & Coupes

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