2017 Best Resale Value Awards: Best Brands

Best Resale Value Awards
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Best Brands

It's one thing to build cars, but quite another to build brands. Being a Kelley Blue Book Best Resale Value Awards "Brand" winner means your brand is a proven leader in quality, reliability, desirability and value.

Best Brand: Toyota

When three of the top five Best Resale Values for 2017 belong to you, you're doing just about everything right. After a 2-year break, Toyota returns to the top spot as the strongest brand when it comes to resale value. If you shop through the BRVA categories, you'll see a familiar set of Toyota cars, trucks, SUVs, and the Sienna minivan scattered generously among the top players in the resale value groups. Sometimes, two Toyotas rank in the top three slots of a given category -- yet another sign at how good the company is at creating transportation that both appeals to car buyers and minimizes its depreciation over time.

Crossovers & SUVs Sedans & Coupes Hybrids & Plug-In Cars Minivan Pickup Trucks Hatchbacks
Best Luxury Brand: Porsche

This one surprised even us. Not because we don't carry Porsches around in our hearts, and not because we weren't acutely aware that Porsche is on a 5-star roll -- bringing its best products ever to the luxury and sports-car market. No, we just didn't think that Lexus could be overthrown from wearing our Best Luxury Brand crown. But there is a new king, and the throne is well deserved. Porsche's ability to seamlessly blend its high-performance heritage with polished luxury is broadening the company's fan base every year, and Porsche resale value is outrageously strong -- and that's how you win the Best Resale Value Awards crown.

Crossovers & SUVs Sedans & Coupes
See the previous Winners of these Awards: 2016 | 2015 | 2014 | 2013 |
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