By KBB Editors
Updated December 23, 2019
Versatility and affordability are admirable qualities in a car, but they sound so boring. The 2010 Kia Soul wraps both in look-at-me styling, creating a vehicle that combines niche appeal with well-rounded practicality.
If you’re looking for zip, you’ll have to look elsewhere (outside the category, really). A four-speed automatic transmission doesn’t help matters, and the Soul’s highway mpg rating of 30 mpg (31 mpg for the smaller, less powerful base model) isn’t anything to write home about.
The arrival of the Kia Soul puts an end to Scion’s near monopoly on economical, versatile, boldly styled cars aimed directly at the younger set.
With the arrival of the 2010 Kia Soul and 2009 Nissan Cube, the original Scion xB becomes the progenitor of a bona fide little sub-segment defined by funky practicality. Surely, there’s a good chance the Soul and Cube wouldn’t be here today – in this country, anyway – if not for the success of the original box on wheels. While the Nissan Cube is more reminiscent of the smaller, first-generation xB, the Kia Soul is a more direct competitor to the latest xB. Does the Soul’s mix of style, value and technology make it the right choice for you? Keep reading to find out.
2010 Kia Soul pricing starts at $4,440 for the Soul Wagon 4D, which had a starting MSRP of $13,995 when new. The range-topping 2010 Soul ! Wagon 4D starts at $4,226 today, originally priced from $18,890.
Original MSRP | KBB Fair Purchase Price (national avg.) | |||
---|---|---|---|---|
$13,995 | $4,440 | |||
$16,890 | $3,919 | |||
$18,590 | $4,558 | |||
$18,890 | $4,226 |
The Kelley Blue Book Fair Purchase Price for any individual used vehicle can vary greatly according to mileage, condition, location, and other factors. The prices here reflect what buyers are currently paying for used 2010 Kia Soul models in typical condition when purchasing from a dealership. These prices are updated weekly.
The 2010 Kia Soul is interesting to look at, roomy for people or cargo and offers an impressive array of audio and connectivity features. Less notable is the way it drives: like a run-of-the-mill economy car. It isn’t particularly slow (although we haven’t driven a base model with the smaller engine) or ill-handling, but the driving experience doesn’t live up to the car’s otherwise playful demeanor. The five-speed manual transmission doesn’t offer the kind of car-driver connection you might want from a manual, and the four-speed automatic is at least one speed shy of flexible. Would the driving experience keep us from buying a 2010 Kia Soul? Absolutely not. Around town and on the highway, the 2010 Kia Soul is as easy and as comfortable as some of today’s better compact cars. Just don’t expect it inspire you to take the fun way home.
The first thing new Soul owners show their friends are the available speaker lights in the front door speakers, which pulse to the beat of the music or cycle softly with adjustable intensity. Far more important in the long run are the Soul’s overall interior design and quality, which we find especially impressive for a car that starts under $14,000. One of our favorite features is the front-and-center iPod bin, detailed further in the Favorite Features section of this review. The 2010 Kia Soul sport is offered exclusively with a very red-themed interior, our favorite part of which is the red glove box interior that makes it easier to see what’s inside. Not surprisingly, the tall, boxy 2010 Kia Soul is a roomy and versatile little car.
We like the simultaneously sporty, quirky and utilitarian look of the 2010 Kia Soul. We like it much better, of course, with the range-topping 18-inch five-spoke wheels than the base model’s 15-inch covered steel wheels. The entry Soul is also hindered by black door handles and mirrors in contrast with body-color pieces across the rest of the line. At the opposite end of the price spectrum, the 2010 Kia Soul sport is distinguished visually by unique front and rear fascias and side sills.
Comprehensive Audio System
The 2010 Kia Soul base model might be hampered with small steel wheels and a lack remote keyless entry, but Kia saw fit to make sure every single Soul has a full-featured AM/FM/CD/MP3/Sat/Aux/USB audio system. That’s cool.
iPod Bin
The 2010 Kia Soul has the best iPod station we’ve seen (outside of another Kia or Hyundai): an open bin, in plain view and within easy reach, with readily accessible power and connection ports.
For a Lincoln less than $14,000, the 2010 Kia Soul offers a 122-horsepower four-cylinder engine, five-speed manual transmission, air conditioning, power windows and locks, a four-speaker AM/FM/CD/MP3/Sat/Aux/USB audio system and an impressive list of standard safety equipment that includes six airbags and electronic stability control.
Check all the option boxes and your 2010 Kia Soul will include a 142-horsepower engine, four-speed automatic transmission, 18-inch alloy wheels, front fog lamps, moonroof, upgraded audio system, leather-covered steering wheel and shift knob, steering wheel-mounted audio controls, cruise control and Bluetooth phone connectivity. The Soul sport gets a sport-tuned suspension, unique front, rear and side styling elements, metal-finish pedals and interior accents, and a red/black interior color scheme.
Although the base model 2010 Kia Soul features a smaller 1.6-liter engine that’s paired only with a five-speed manual transmission, Kia doesn’t anticipate selling too many. And we probably wouldn’t buy it, either. Most 2010 Kia Souls will feature a 2.0-liter engine, offered with a four-speed automatic or the five-speed manual.
1.6-liter in-line four
122 horsepower @ 6,300 rpm
115 lb.-ft. of torque @ 4,200 rpm
EPA city/highway fuel economy: 26/31
2.0-liter in-line four
142 horsepower @ 6,000 rpm
137 lb.-ft. of torque @ 4,600 rpm
EPA city/highway fuel economy: 24/30
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Year | Vehicle Depreciation* | Resale Value | Trade-In Value | ||
---|---|---|---|---|---|
2022 | $24 | $5,476 | $4,077 | ||
2023 | $584 | $4,892 | $3,197 | ||
2024 | $1,449 | $3,443 | $1,969 | ||
Now | $418 | $3,025 | $1,456 |
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2-Year Forecasted Depreciation
*Depreciation for the last 12 months of the private party resale value.
Annual Depreciation is an estimation of what your vehicle's value might be over time based on an average of similar vehicles. Estimations are calculated by comparing Kelley Blue Book Private Party Values of vehicles similar to yours over time, as well as forecasts from Manheim Auction data comparing current and projected auction values against current Kelley Blue Book Private Party and Trade-In Values. This is not a guarantee of actual depreciation. Local weather conditions, market factors and driver performance will also impact your vehicle's actual depreciation.
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Curb Weight | 2820 lbs. | ||
---|---|---|---|
EPA Passenger | 102.3 cu.ft. | ||
EPA Total Interior | 102.3 cu.ft. | ||
Fuel Capacity | 12.7 gallons | ||
Front Head Room | 40.2 inches | ||
Front Leg Room | 42.1 inches | ||
Max Seating Capacity | 5 | ||
Minimum Ground Clearance | 6.5 inches | ||
Overall Length | 161.6 inches | ||
Front Shoulder Room | 55.2 inches | ||
Trunk or Cargo Capacity | 19.3 cu.ft. | ||
Turning Diameter | 34.4 feet | ||
Wheel Base | 100.4 inches | ||
Width with mirrors | 70.3 inches |
Alloy Wheels | Available | ||
---|---|---|---|
Fog Lights | Available | ||
Moon Roof/Sun Roof | Available | ||
Number of Doors | 4 doors | ||
Privacy Glass | Available | ||
Rear Spoiler | Available |
City | 24 mpg | ||
---|---|---|---|
Highway | 30 mpg | ||
Combined | 26 mpg |
Drivetrain | FWD | ||
---|---|---|---|
Transmission Type | Automatic | ||
4 speed | Available | ||
Recommended Fuel | Regular |
Horsepower | 142 @ 6000 RPM | ||
---|---|---|---|
Torque | 137 @ 4600 rpm | ||
Engine | 4-Cyl, 2.0 Liter |
Basic | 5 years / 60000 miles | ||
---|---|---|---|
Powertrain | 10 years / 100000 miles | ||
Corrosion | 5 years / 100000 miles |
Used 2010 Kia Soul | Used 2011 Dodge Caliber | Used 2010 Hyundai Elantra | Used 2011 Chevrolet HHR | ||
---|---|---|---|---|---|
Price | $3,919 | $3,577 | $3,917 | $3,972 | |
Consumer Rating | 4.5 | 3.9 | 4.5 | 4.3 | |
Fuel Economy | City 24/Hwy 30/Comb 26 MPG | City 24/Hwy 32/Comb 27 MPG | City 23/Hwy 30/Comb 26 MPG | City 22/Hwy 30/Comb 25 MPG | |
Fuel Type | Gas | Gas | Gas | Flexible Fuel | |
Safety Rating | N/A | 3.0 | N/A | N/A | |
Seating Capacity | 5 | 5 | 5 | 2 | |
Basic Warranty | 5 years or 60000 miles | 3 years or 36000 miles | 5 years or 60000 miles | 3 years or 36000 miles | |
Horsepower | 142 @ 6000 RPM | 158 @ 6400 RPM | 138 @ 6000 RPM | 155 @ 6100 RPM | |
Engine | 4-Cyl, 2.0 Liter | 4-Cyl, 2.0 Liter | 4-Cyl, 2.0 Liter | 4-Cyl, Flex Fuel, 2.2 Liter | |
Drivetrain | FWD | FWD | FWD | FWD |
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Yes, the 2010 Kia Soul is a good car. Its Kelley Blue Book rating of 0 out of 5 is within 10% of our average rating.
2010 Kia Soul city/highway fuel economy ratings range from 24/30 mpg to 26/31 mpg, depending on trim and equipment.
Used 2010 Kia Soul prices currently range from $3,919 for the + Wagon 4D to $4,558 for the Sport Wagon 4D when purchasing from a dealership, depending on a range of factors like equipment, mileage, and condition.
The cheapest 2010 Kia Soul is the + Wagon 4D, with a Kelley Blue Book Fair Purchase Price of $3,919.
The 2010 Kia Soul is part of the 1st-generation Soul, which our owners give an above-average reliability rating of 4.7 out of 5.