Used 2010 Kia Rio Sedan Used 2010
Kia Rio Sedan

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KBB Editor's Overview

By Editorial Staff

Consumers on budgets have learned that finding a new sedan for around $12,500 is not easy. And finding one with standard front and rear side-curtain airbags and a 10-year/100,000-mile powertrain warranty leaves only one option: The 2010 Kia Rio. The Rio's bargain-basement price doesn't come at the expense of styling or fuel economy. The handsome little four-door is quite the looker, and those willing to spend a bit more cash can equip this little entry-level econobox with such upscale features as power windows, steering-wheel audio controls and heated outside mirrors. The Rio has also made great strides in refinement over previous models, with more precision in the gearshift, less vibration from under the hood and a higher quality feel both inside and out.


You'll Like This Car If...

If you're seeking a fuel-efficient small car that is affordable, stylish, roomy and well equipped, the 2010 Kia Rio makes a great choice. Those worried about long-term reliability can take comfort in the Rio's 10-year/100,000-mile powertrain warranty and 5-year/60,000 basic warranty.

You May Not Like This Car If...

If finding a car with the highest fuel efficiency, best resale value and strongest customer satisfaction survey responses are more important than a low sticker price, purchasing a Nissan Versa, Toyota Yaris or Honda Fit may be a better choice.

What's New for 2010

For 2010, the Rio receives a new front end treatment, keeping it inline with the new face of Kia. Changes include a new grille, headlamps and bumper, as well as full body-colored front and rear bumper and color-keyed side moldings. An "EcoMinder" fuel economy indictor light is made standard on all automatics, while Bluetooth, cruise control and integrated side mirror turn signals join the options list.

Driving It

Driving Impressions

Ride comfort and easy maneuverability head the list of Rio merits. Even when the pavement gets troublesome, the Rio's suspension absorbs considerable roughness. Steering is light, but the Rio is delightfully nimble in urban environments, tracks adeptly on straightaways and is easy to guide into turns. Through curves the body doesn't lean as much as might be expected. Performance is improved but is no more than adequate with the mannerly automatic transmission. Although the engine gets seriously buzzy when accelerating, it quiets nicely at speed. A low cowl and sizable rear glass help create nearly unobstructed visibility.

Favorite Features

Bluetooth Connectivity
Kia continues to add features most other cars in this segment don't even offer. Bluetooth phone connectivity is just one, along with a standard USB port for iPod connectivity.

Automatic Transmission
Unlike some small cars with automatics, the Rio goes through the gears promptly and easily, with no awkwardness or lurching. Shifts are barely noticed, in fact, though the manual transmission can deliver slightly more spirited acceleration.

Vehicle Details


Although five passengers can squeeze into the Rio, longer-legged folks might not be comfortable in the backseat. Rear head- and foot-room are adequate, but the rear seat is hard and reclines excessively, and the center occupant straddles a tunnel. Front occupants get ample space on supportive and well-cushioned seats. The Rio's trunk has grown to 11.9 cubic feet and, with the LX trim, can be expanded thanks to the 60/40 split-folding rear seat. The Rio5 is a bit more useful, thanks to its large hatch opening and folding rear seats. Helpful extras include a dashboard slot that can hold a parking ticket, plus a hook that can carry a purse.


Although designed in South Korea, the Rio's European-influenced appearance imparts a sporty and youthful character into an entry-level automobile. It's bigger than one might think, given its sub-compact status, and it has a nicely-tuned suspension and a wide track for added stability. As a result, the Rio delivers a smooth ride with somewhat sporty handling. The Rio rides on 14-inch steel wheels and the upper-level LX is equipped with full-wheel covers and wider tires, while the SX can be equipped with 16-inch alloy wheels.

Notable Standard Equipment

The 2010 Kia Rio features a 1.6-liter engine, five-speed manual transmission, anti-lock brakes (ABS), body-colored bumpers, auto-off headlamps, rear defroster, variable wipers, height-adjustable driver's seat, tachometer, AM/FM stereo with MP3-compatible CD player, auxiliary audio input jack and USB port, SIRIUS Satellite Radio with three-month free subscription, dual sun visors with vanity mirrors, dual cup holders and front, front side-impact and full-length side-curtain airbags. The LX trim adds air conditioning, power steering, full wheel covers, tilt steering wheel, 60/40 split-folding rear seat and rear-seat adjustable headrests. SX models include 15-inch alloy wheels, sport seats with red trim, fog lights and a rear spoiler.

Notable Optional Equipment

Options for the Rio include a four-speed automatic transmission, air conditioning, Bluetooth hands-free phone connectivity, dual heated power mirrors, power windows, power locks with remote keyless entry, steering wheel audio controls, front tweeter upgrade and a rear spoiler.

Under the Hood

The 2010 Kia Rio is powered by a 1.6-liter four-cylinder engine, which drives either a five-speed manual or four-speed automatic transmission. Although Kia has made major improvements in noise, vibration and harshness, the Rio's engine is still buzzy at high speed and lacks the smoothness and refinement of its Japanese competitors. Fuel economy is excellent, and it's EPA-rated at 36 miles per gallon on the highway when equipped with the four-speed automatic.

1.6-liter in-line 4
110 horsepower @ 6000 rpm
107 lb.-ft. of torque @ 4500 rpm
EPA city/highway fuel economy: 28/34 (manual), 27/36 (automatic)


Pricing Notes

The 2010 Kia Rio Sedan's Manufacturer's Suggested Retail Price (MSRP) starts close to $12,500, while the LX stickers closer to $14,500. An automatic transmission adds another $900. A look at the Fair Purchase Price shows what other people in your area are currently paying for their Rios, so be sure to check it prior to visiting your local Kia dealer. Also be sure to check the Incentive tab to see what deals Kia might be offering at the same time. The Rio's resale values over time are average, but we expect them to be below those of the Chevrolet Aveo, Hyundai Accent, Toyota Yaris and Nissan Versa.

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