Updated May 05, 2026
The rugged Ford Bronco remains unapologetically itself: bold, capable, imperfect, and fun in a way most modern SUVs simply aren’t. Pricing starts at $42,490.
The 2026 Ford Bronco remains one of the most distinctive vehicles you can buy. We love that it’s still available with a 2-door or 4-door body, but for this year, only the base trim and the Badlands model can be had as a 2-door. Every other trim is 4-door only, and a 4-door is the only way to get the V6. Regardless of door count, the Ford Bronco delivers on the promises made by its rugged exterior. It’s one of the best off-road SUVs on the market, and a direct rival to the Jeep Wrangler. Yet, it’s practical enough for the daily commute. With tons of variety in the model range, from the humble lower trims to the stylish Heritage Edition to the outrageous Raptor, there’s a Bronco for just about everyone. That includes a new red-and-white 60th Anniversary package based on the Outer Banks trim with the Sasquatch package.
We’ve spent hundreds of hours driving and evaluating this generation of midsize SUVs, including the Ford Bronco.
The 2026 Ford Bronco has a starting sticker price of $42,490, with the range-topping Bronco Raptor kicking off at $81,990. But Kelley Blue Book Fair Purchase Pricing currently suggests paying $2,990 to $5,690 less than MSRP, depending on trim and equipment. These prices are updated weekly.
MSRP | KBB Fair Purchase Price (national avg.) | |||
|---|---|---|---|---|
$42,490 | $39,500 | |||
$42,990 | $40,000 | |||
$50,085 | $46,600 | |||
$50,885 | $47,300 | |||
$53,620 | $49,900 | |||
$71,990 | $67,000 | |||
$81,990 | $76,300 |
The Ford Bronco’s starting price is a little higher than that of its most obvious rival, the Jeep Wrangler. However, in an apples-to-apples comparison of similarly equipped models, their pricing is about the same. Another popular off-road-ready SUV is the Toyota 4Runner, which is priced like a 4-door Bronco.
Before buying a Bronco, check the Kelley Blue Book Fair Purchase Price to know what you should really pay. Ford Bronco resale value is nearly the best in the midsize SUV class, just barely beaten by the 4Runner. Recouping more money when selling a vehicle can mean a bigger down payment and lower monthly payments on the next one.
Regardless of trim, the Bronco delivers a distinct driving experience. The upright windshield, high seating position, and slab-sided view over the hood remind you that this thing was built with off-road intent. You practically sit on the Bronco rather than in it, and that sense of mechanical honesty carries through every mile. This seating position also allows for resting your left elbow on the door when the window is rolled down; a little detail that contributes to the Bronco’s cool factor.
Ride comfort is better than expected, especially for a vehicle with this much trail credibility. The suspension does well absorbing bumps around town, and even more aggressive trims avoid feeling overly punishing. You’re always aware you’re driving something heavy, tall, and off-road focused, but never in a way that feels crude.
The Bronco’s personality then splits between size and power. The 2-door feels lighter, shorter, and more playful. It’s easier to place on a tight trail and is more eager to change direction. The 4-door, by contrast, feels more planted and stable, especially at highway speeds. It’s the Bronco that makes the most sense as an everyday vehicle. And yes, the doors are removable, no matter how many it has, but that’s only recommended for off-roading.
Both versions share one slight weakness: the 10-speed automatic transmission. The V6 options only come with the overzealous 10-speed. It can feel overly eager to shift gears, sometimes hesitating before delivering power. It’s not a deal-breaker, but it often lacks the smooth, predictable performance you’d expect at this price point.
The manual transmission exclusive to the turbo-4 engine changes the equation. Paired with the smaller engine, it gives the Bronco a more connected, involving feel. Gear selection becomes intentional instead of reactive, which suits the Bronco’s character far better.
Off-road, both body styles inspire confidence. The short wheelbase 2-door has a better breakover angle, while the 4-door’s stability shines at speed and on uneven surfaces. It features various G.O.A.T. modes, a forced acronym for “Goes Over Any Type of Terrain,” allowing traction and throttle mapping to be calibrated for rocks, mud, snow, and more. The generous ground clearance, locking differentials, and off-road tuning all make the Bronco capable without being intimidating, even for newer off-roaders.
| Trims | Powertrain | Horsepower/Torque | Transmission | Max Fuel Economy |
| Bronco, Big Bend, Badlands, Heritage Edition | 2.3-liter turbo 4-cylinder | Up to 300 hp/325 lb-ft | 7-speed manual or 10-speed auto, 4WD | 18 city/21 hwy/20 combined mpg |
| Outer Banks, Badlands, Heritage Edition, Stroppe Edition | 2.7-liter turbo V6 | Up to 330 hp/415 lb-ft | 10-speed auto, 4WD | 19 city/21 hwy/20 combined mpg |
| Raptor | 3.0-liter turbo V6 | 418 hp/440 lb-ft | 10-speed auto, 4WD | 15 city/16 hwy/15 combined mpg |
From the front seats forward, the Bronco’s cabin is essentially the same regardless of door count. Dashboard layout, materials, controls, and technology carry over directly between models, which makes choosing between them refreshingly straightforward.
The interior leans toward durability rather than plushness. Materials are wash-friendly, the surfaces feel tough, and nothing looks or feels out of place when dust and mud inevitably find their way into the cabin. A standard 12-inch digital instrument cluster pairs with the large center touchscreen to give the Bronco a modern tech foundation without undermining its rugged personality.
The available Bang & Olufsen sound system is a genuine upgrade, adding clarity and punch that the standard setup lacks. It’s a great option, but Ford bundles it in a $2,825 package, highlighting how quickly Bronco pricing can escalate.
Rear seat comfort and cargo are where the door count really matters. The 4-door offers easier access, adult-friendly legroom, and better road-trip utility. And while cargo usefulness scales meaningfully with doors, it’s still impressive in 2-door form. With the rear seats folded, both versions provide practical space for gear, and the Bronco easily outclasses the Jeep Wrangler here, especially in 2-door form, where the Bronco’s cargo area is dramatically more usable.
Open-air fun
There aren’t many SUVs that let you pop off the top and the doors in your garage, but the Ford Bronco is one of them. This enhances the off-road driving experience by getting you closer to the elements. You might get muddy, but that’s part of the fun.
Sasquatch package
The Sasquatch package adds greater off-road style and capability to an SUV that already has both in spades. The beefier 35-inch tires are the most obvious upgrade, but additional features include extra ground clearance, a HOSS suspension system with Bilstein dampers, and front and rear electronic locking differentials. It’s optional on the Base, Big Bend, Outer Banks, and Badlands trims and standard on the Heritage Edition and Stroppe Edition.
G.O.A.T. modes
In addition to being fun to say, the Bronco’s G.O.A.T. modes add confidence to driving off-road or in unpleasant road conditions. Drive modes like Sand, Mud/Ruts, and Rock Crawl take some of the guesswork out of off-roading and let you enjoy the ride.
EPA Passenger | 108.2 cu.ft. | ||
|---|---|---|---|
Front Head Room | 43.3 inches | ||
Max Seating Capacity | 5 | ||
Overall Length | 189.4 inches | ||
Front Shoulder Room | 57.1 inches | ||
Towing Capacity, Maximum | 3500 lbs. | ||
Trunk or Cargo Capacity | 146.5 cu.ft. | ||
Wheel Base | 116.1 inches | ||
Width with mirrors | 86.3 inches |
Alloy Wheels | Available | ||
|---|---|---|---|
Number of Doors | 4 doors | ||
Roof Rails | Available | ||
LED Headlights | Available |
City | 18 mpg | ||
|---|---|---|---|
Highway | 21 mpg | ||
Combined | 19 mpg |
Drivetrain | 4WD | ||
|---|---|---|---|
Transmission Type | Manual | ||
7 speed | Available | ||
Recommended Fuel | Premium | ||
Hill Descent Control | Available | ||
Hill Start Assist | Available |
Horsepower | 275 @ 5700 RPM | ||
|---|---|---|---|
Torque | 315 @ 3400 rpm | ||
Engine | 4-Cyl, EcoBoost, Turbo, 2.3 Liter |
Basic | 3 years / 36000 miles | ||
|---|---|---|---|
Powertrain | 5 years / 60000 miles | ||
Corrosion | 5 years / Unlimited miles |
![]() New 2026 Ford Bronco | ![]() New 2026 Jeep Wrangler 4 Door | ![]() New 2027 Kia Telluride | ![]() New 2025 Toyota Crown Signia | ||
|---|---|---|---|---|---|
| Price | $42,490 | $40,595 | $47,335 | $45,485 | |
| KBB.com Rating | 4.4 | 4.2 | 4.8 | 4.4 | |
| Consumer Rating | 4.7 | 4.3 | N/A | 4.0 | |
| Fuel Economy | City 18/Hwy 21/Comb 19 MPG | City 16/Hwy 22/Comb 19 MPG | N/A | City 39/Hwy 37/Comb 28 MPG | |
| Fuel Type | Gas | Gas | N/A | N/A | |
5 Year Cost To Own 5-Year Cost to Own includes out of pocket expenses like fuel and insurance, plus the car’s loss in value over time (depreciation). | N/A | $64,758 | N/A | $63,499 | |
| Seating Capacity | 5 | 5 | 8 | 5 | |
| Basic Warranty | 3 years or 36000 miles | 3 years or 36000 miles | 5 years or 60000 miles | 3 years or 36000 miles | |
| Horsepower | 275 @ 5700 RPM | 285 @ 6400 RPM | N/A | 240 @ 6000 RPM | |
| Engine | 4-Cyl, EcoBoost, Turbo, 2.3 Liter | V6, VVT, 3.6 Liter | 4-Cyl, Turbo, 2.5 Liter | 4-Cyl, Hybrid, 2.5 Liter | |
| Drivetrain | 4WD | 4WD | AWD | AWD |
A new Ford Bronco Filson Edition will be a premium and rugged edition to the Bronco lineup starting in 2027.
Ford releases mid-year updates for the 2026 Bronco lineup, which includes the return of the Wildtrak as an equipment package.
Ford will end its employee pricing plan, but replace it with $0 down, 0% interest, and 0 payments for 90 days
The 2026 Ford Bronco is a good buy for most Mid-size SUV/Crossover shoppers. It gets strong ratings from our experts and most buyers are paying less than sticker price.
2026 Ford Bronco city/highway fuel economy ratings range from 15/16 mpg to 18/22 mpg, depending on trim and equipment.
A 2026 Ford Bronco should cost between $39,500 and $76,300 according to Kelley Blue Book Fair Purchase Pricing.
The cheapest 2026 Ford Bronco is the undefined, with a starting sticker price of $42,490 and a Kelley Blue Book Fair Purchase Price of $39,500.
The 2026 Ford Bronco is part of the 5th-generation Bronco, which our owners give an above-average reliability rating of 4.7 out of 5.