Best Overall Brand: Subaru
Subaru continues to grow from strength to strength. Within the last couple of years, the company add a new model, the 3-row Subaru Ascent SUV, and introduced new generations of its successful Legacy, Forester, and Outback models. The brand last year passed the 700,000-unit mark in annual sales and has established a reputation for delivering brand-specific features like all-wheel drive on all its volume models and leading-edge safety with its EyeSight drivers’ assists.
- Subaru Ascent
- Subaru BRZ
- Subaru Crosstrek
- Subaru Forester
- Subaru Impreza
- Subaru Legacy
- Subaru Outback
- Subaru WRX
Best Overall Luxury Brand: Tesla
For the first time, upstart EV-maker Tesla breaks into the Overall Brand Award. For several years, it had been knocking at the door with its Model S and Model 3, snagging individual model recognition by KBB shoppers. By producing its one-millionth vehicle, Tesla demonstrates that it’s here to stay as a force in the new vehicle market. In addition to its large volume Model 3, it continues to set the pace with its Model S luxury sedan and Model X people-mover.
