It’s all fun and games for Volkswagen, as the automaker offers a new form of in-vehicle entertainment. The AirConsole in-car gaming platform will be available on the 2027 Atlas, Atlas Cross Sport, Tiguan, Golf GTI, Golf R, and ID. Buzz models enrolled in In-Vehicle Premium through the myVW app. This means that drivers and passengers alike can play beloved games through the car’s infotainment system, so long as the car is parked. All you need is a smartphone.
Game On
AirConsole launches with a catalog of 20 multiplayer games, including favorites like Pac-Man, Uno, and Tetris. Once the car is parked, players simply scan a QR code on the infotainment screen to connect their smartphone, which is used as a controller.
Volkswagen exclusive content will also be available. The Pac-Man edition, for example, features Volkswagen-branded content within the game. Power pellets become Volkswagen logos and bonus fruits are replaced with iconic Volkswagen vehicles. Certain games will also be compatible with vehicle interior lighting for a more immersive experience.
Premium Play
The In-Vehicle Premium Plan is available through myVW+ on the myVW app. To access AirConsole, users have to enroll their eligible Volkswagen into the app and accept terms and conditions. An In-Vehicle Premium subscription runs $149 a year. The 2027 Atlas, Atlas Cross Sport, Tiguan, and Golf models include three months of a complimentary In-Vehicle Premium subscription, while ID. Buzz includes one year.
Vehicle connectivity is required for AirConsole games to work. The In-Vehicle Premium Plan offers hot spot capability among other features, to ensure gaming goes smoothly.
“In-vehicle gaming helps turn everyday moments into shared experiences, giving families and friends a new way to connect, laugh, and spend time together while enjoying their Volkswagen,” says Rachael Zaluzec, Chief Marketing Officer, Volkswagen of America. “Volkswagen is committed to creating experiences that bring people together and make every interaction with our brand more meaningful.”
Will customers be game to try AirConsole? Only time will tell if this idea is a winner for Volkswagen.
