Sticker Shock!

How does this asking price compare with the KBB Fair Purchase Price?

How to play

One car at a time - only a few seconds to decide. Here's how scoring works.

  • Beat the clock

    You'll have 15 seconds to decide on each car.

  • Is the price higher or lower?

    Guess if the price you see is higher or lower than the Kelley Blue Book® Fair Purchase Price on that car model.

  • Scoring

    Each correct answer scores 100 points. How many can you get right?

The Kelley Blue Book® Fair Purchase Price is the midpoint of the Fair Market Range, a weekly estimated high-to-low range of what you can expect to pay locally for a vehicle, before taxes, fees, and offers. (Seller’s still set their own prices.)