You could count on one hand the number of new vehicles that actually thrive by doing things the same way for decades, and the Jeep Wrangler is one of them. In fact, it could be the poster child for such an exclusive set. Sure, the latest incarnation of this iconic off-roader offers modern conveniences like heated seats and smartphone connectivity, but the Wrangler's core mission hasn't deviated far from that of its World War II-era ancestors: to affordably go where others can not.
That capability, not to mention the Jeep Wrangler's instantly recognizable looks and rugged simplicity, give it wide appeal. And that appeal is a key factor in the Wrangler's stellar resale value. Owning a Wrangler grants you instant access to a club of like-minded individuals who'd rather be staring up a mountain than down at their phone.
The Jeep Wrangler is literally built for adventure. Where nearly every other small SUV is now a 4-cylinder, car-based "crossover" that emphasizes comfort and efficiency over off-road proficiency, the Wrangler maintains its tough body-on-frame structure, V6 engine and low-range gearing. It's not the most comfortable highway cruiser and is hardly the most fuel-efficient SUV, but where the asphalt ends the Wrangler's true character begins.
Thankfully, the price of entry for a vehicle that can grant priceless experiences is still attainable. A no-frills Wrangler Sport starts under $25,000, while a loaded Rubicon can top $40,000 -- a value in its own right considering what it would cost in aftermarket parts to attain its prowess. No matter which Wrangler you choose, it will make you smile -- even when it's time to sell.