The Jeep Wrangler is a living, breathing, trail-loving legend, as summed up in our most recent list of the 10 Best SUVs Under $25,000: "The only extra-rugged, body-on-frame SUV on this list isn't just the best off-roader you can buy for less than $25,000, it's one of the most capable and famous SUVs in the world. Combined with a removable top to let the outside in, the Jeep Wrangler is an equally good coastal cruiser and rock crawler. Excellent resale value is just a cherry on top."
Built upon a basic recipe of truck-like architecture and 4-wheel drive, the Wrangler has grown both more capable and more livable through decades of refinement and evolution. There's no shortage of quieter and more efficient SUVs available today, but there are very few that come close to matching the Wrangler's off-road prowess. Helping to balance the scales is a just-right mix of modern amenities including heated leather seats, voice-controlled infotainment and smartphone connectivity.
And the fun starts well before the road ends. A quick errand is more of an experience in a Wrangler than in most other cars, especially with the removable top removed. Whether it's muddy or sunny outside, on the road or off it, the Jeep Wrangler is always up for a good time.
Remarkably, perhaps, all this freedom is still available at a starting sticker price of less than $25,000. Even a loaded Wrangler Rubicon is an impressive value at more than $40,000, given all its world-beating capability. The math is just as strong when it's time to sell. The 2017 Jeep Wrangler isn't just tops in the Compact SUV/Crossover segment when it comes to retaining value, it boasts the fourth best resale value of all the new vehicles on the market. Fun and smart is always an appealing combination.