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Most Popular Certified Pre-Owned Brands

Even though sales of certified pre-owned cars and trucks were off by about 10 percent in 2009, they still grew in relation to new vehicle sales, which were down 21 percent. Attractive to buyers, manufacturers and dealers alike, we expect CPO growth to continue. Here we highlight some of 2009's standout certified pre-owned programs.

A mix of best-selling mainstream and premium brands, here are the most popular certified pre-owned cars overall:

2009 CPO Sales

Toyota265,887
Chevrolet200,694
Honda162,541
BMW114,423
Ford112,308
Mercedes-Benz71,886
Nissan68,182
Lexus62,807
Volkswagen43,892
Acura39,654

(In compiling these next two lists, we discounted low-volume brands and those with extreme drops in 2009 new vehicle sales.)

If you look at certified pre-owned sales in relation to a carmaker's new-car sales, it's easy to see that CPO is especially popular among buyers of premium brands:

2009 CPO Sales as a Percentage of New-car Sales

BMW58%
Jaguar43%
Mercedes-Benz38%
Acura38%
Volvo37%
Audi34%
Porsche33%
Cadillac29%
Lexus29%
Buick23%

And here are 2009's fastest-growing certified pre-owned programs, again in relation to the brand's new vehicle sales. For example, Infiniti CPO sales more than doubled in relation to Infiniti new-car sales, from 6% in 2008 to 14% in 2009.

2009 CPO Relative Sales Increase

Infiniti123%
Hyundai69%
Kia50%
Lexus44%
Acura42%
Nissan39%
BMW39%
Subaru36%
Jaguar35%
Porsche35%
Mercedes-Benz31%

CPO Program Details

Not all CPO programs are created equal. How does the one you're considering stack up?

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