Best Brand: Dodge
As a repeat winner, Dodge has snared the attention of KBB.com shoppers by capitalizing on its American muscle-car heritage in the form of its handsome Challenger coupe and Charger sedan. The designs are striking in their own right. Factor in the bright colors, and special packages ranging from the bumble bee-inspired Scat Pack to its mighty Hellcat road burner, and Dodge vehicles are turning heads.
Best Luxury Brand: Tesla
As a first-time winner in this category, note that Tesla’s design of the Model S, Model X, and Model 3 lines haven’t changed much since their respective introductions. However, these vehicles catch the attention of car buyers. Both sedans have timeless shapes, while the groundbreaking Model X is sure to draw a car whenever its falcon-wing folding doors are opened.
