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2023 Toyota Prius
#1 Best Hatchbacks of 2023

Used 2023 Toyota Prius

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2025
2023
Fuel Economy
52 - 57 combined mpg
Horsepower
150 hp
Curb Weight
3,097 - 3,219 pounds
Engine
4-Cyl, Hybrid, 2.0 Liter
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2023 Toyota Prius Review

Colin Ryan

By Colin Ryan

Updated January 30, 2025

Colin Ryan specializes in writing about new cars. He has done this for the Los Angeles Times, Variety, Kelley Blue Book, Autotrader, Popular Mechanics, Mazda and Lexus customer magazines, plus a bunch of enthusiast sites and publications. And he spent several years as a staff writer at BBC Top Gear magazine. During this zig-zag of a career trajectory, he has driven everything from budget Malaysian hatchbacks (yes, they exist) to scarily expensive Italian exotica.

Pros

  • Amazing fuel economy
  • Much more power
  • Hot new look

Cons

  • Armrests could be softer
  • Compromised rearward vision

What's New?

  • Totally redesigned for 2023

There are 82 million reasons to like the Prius. That’s how many tons of carbon dioxide that have not, according to Toyota, been released into the environment thanks to the company’s hybrid vehicles. And the Prius is the godparent of hybrids, the OG of low emissions.

Now there are 82 million and one, and something we might never have anticipated from a Prius. How about those looks? That story about ugly ducklings and swans springs to mind, as the new Prius attains a certain grace.

2023 Toyota Prius Pricing

2023 Toyota Prius pricing starts at $25,420 for the Prius LE Hatchback 4D, which had a starting MSRP of $28,545 when new. The range-topping 2023 Prius Limited Hatchback 4D starts at $28,448 today, originally priced from $35,560.

Original MSRP
KBB Fair Purchase Price (national avg.)
$28,545
$25,420
$31,990
$26,863
$35,560
$28,448

The Kelley Blue Book Fair Purchase Price for any individual used vehicle can vary greatly according to mileage, condition, location, and other factors. The prices here reflect what buyers are currently paying for used 2023 Toyota Prius models in typical condition when purchasing from a dealership. These prices are updated weekly.

Driving the Toyota Prius

For all those people who wished the Prius was punchier — whether for driving or following — we have good news. Power has increased significantly from 121 to 194 horsepower, or 196 with all-wheel drive. And that extra power made itself apparent within the first minutes of our very first drive. The notoriously lackadaisical Prius is now quicker than perhaps most cars in its size/price range. Toyota says 0-60 mph has dropped from a lackluster 9.8 seconds to a rather astonishing 7.2 seconds. This really is a different Prius altogether.

The totally redesigned 2023 Toyota Prius in red, as seen from the front while driving.

Getting back to 0 mph is a similarly impressive exercise. Gas-electric hybrid systems improve fuel economy by recapturing braking energy, a byproduct of which can be uneven brake feel. But nobody does it better than Toyota, and the new Prius stops smoothly and confidently.

The steering and suspension systems have been tuned to complement the newfound athleticism, but without impacting ride comfort to any meaningful degree. We found the new Prius about as smooth on the highway as most cars of its ilk, if not the quietest. The steering is very light, with inputs requiring very little effort.

Our outward vision was somewhat hampered by a small rear window. There is a remedy for this, though. Blind-spot monitoring is standard, and a digital rearview mirror comes with the XLE and Limited trims. It shows a clear image of what’s behind the car, thanks to a rear-facing camera. Technology like this has enabled Toyota to push the design envelope, unrestricted by small compromises.

We’ve spent hundreds of hours driving and researching the current collection of hybrid cars including this new Toyota Prius.

Futuristic, Functional Interior

Hooray. Toyota has finally added a driver information display in front of the driver, as opposed to a single unit atop the center console. It’s only taken five generations.

The dashboard as a whole echoes the car’s front end. It’s clean and modern. We also like the 12.3-inch infotainment touchscreen available in the higher trims, as well as the wireless charging location. This is a secure spot just ahead of the center armrest, big enough to take an iPhone 13 Pro Max in a case.

The interior of the totally redesigned 2023 Toyota Prius.

There is a compromise for rear passengers, though. The lower roofline means taller adults will be arguing about who gets to sit up front. But if you don’t regularly transport taller adults in your backseat, don’t worry about it.

It’s a shame that those places where elbows usually come to rest are still under-padded. And even though Toyota can fit dual-zone automatic climate control to base models of the C-HR subcompact crossover, it decided not to here. Not in any trim.

Cargo space behind the rear seats is at least 20 cubic feet. A couple of golf bags will fit with plenty room to spare.

Wind-Cheating, Eye-Pleasing Exterior

We understand Toyota’s wish for the Prius to be distinct. Over the years, it’s been a torch-bearer for a different kind of driving and a correspondingly different kind of driver. It could be argued that this approach hasn’t always been successful from an aesthetic angle.

This time around, the Prius remains singular. But now it’s sleek as well. From almost any viewpoint, it looks as if it was sculpted in a wind tunnel. The lines seem simple, like the taillight bar going across the rear end, but they’re effective in their proportions and minor details.

The roof is two inches lower than before, the body is an inch wider. It’s amazing how such apparently small increments can make such a visual difference. This thing is gorgeous.

Our Favorite Features and Tech

Wireless Apple CarPlay/Android Auto
Smartphone integration in a convenient cable-free format comes as standard with every new 2023 Prius hybrid.

Infotainment systems
The base LE has an 8-inch touchscreen, bigger than the outgoing model. A 12.3-inch display is optional in the XLE, standard in the Limited. Six USB-C ports are standard, and the 2023 Prius can receive over-the-air upgrades.

All-wheel drive
For people who live in areas where winter tires are probably a good idea, then adding this option brings extra reassurance.

Digital key
Accessing the 2023 Prius can be done by smartphone. This is optional in the XLE, standard in the Limited, and enables functions like remote locking/unlocking.

Powered tailgate
Exclusive to the top Limited trim, a powered rear hatch/tailgate/liftback/whatever-you-want-to-call-it adds a touch of pampering.

Advanced Park
This is a hands-free parking system for parallel and perpendicular spaces, available as an option in the Limited model.

The totally redesigned 2023 Toyota Prius in red, as seen from the rear.

Engine & Transmission

Just as the rest of the 2023 Prius is new, so is its hybrid drivetrain. A 2.0-liter 4-cylinder engine replaces a 1.8-liter unit. It’s augmented by a more powerful electric motor to create a total of 194 horsepower, noticeably better than the previous generation’s 121. A lithium-ion battery is stored beneath the rear seats.

Drive goes to the front wheels (FWD) in standard form. A second electric motor driving the rear wheels comes on board with the optional all-wheel-drive (AWD) system. Output rises modestly to 196 horsepower.

According to the Environmental Protection Agency (EPA), the outgoing LE model was capable of achieving 52 mpg in combined city and highway driving. Toyota estimates that the new LE should manage 57 mpg. That’s an impressive figure, particularly in conjunction with the significant increase in power.

In response to rising catalytic converter thefts, Toyota is now offering steel shields as a dealer-installed accessory. Depending on where you park your vehicle, that could be one dealer add-on worth considering.

2.0-liter 4-cylinder engine + electric motor(s)
194/196 total horsepower (FWD/AWD)
EPA combined (city/highway) fuel economy: Up to 57 mpg, says Toyota

3-Year/36,000-Mile Warranty

Toyota’s basic new-car warranty is for three years or 36,000 miles, whichever happens first, with powertrain coverage of five years or 60,000 miles. This is typical among mainstream car companies. Hybrid-related components have their own warranty of eight years or 100,000 miles, while the hybrid battery is covered for 10 years or 150,000 miles. Toyota also includes two years or 25,000 miles of free maintenance.


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2023 Toyota Prius
KBB.com Consumer Reviews

4.0
Consumer Rating
Based on 7 Consumer Reviews
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100%Recommend this vehicle
5
43%
5
43%
4
43%
4
43%
3
0%
3
0%
2
0%
2
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1
14%
1
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Value
4.6
Performance
4.8
Quality
5.0
Comfort
4.6
Reliability
5.0
Styling
5.0

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2023 Toyota Prius Styles

Style
Price
Combined Fuel Economy
Horsepower
Engine
Seating
LE Hatchback 4D
$25,420
57 MPG
150 @ 6000 RPM
4-Cyl, Hybrid, 2.0 Liter
5
XLE Hatchback 4D
$26,863
52 MPG
150 @ 6000 RPM
4-Cyl, Hybrid, 2.0 Liter
5
Limited Hatchback 4D
$28,448
52 MPG
150 @ 6000 RPM
4-Cyl, Hybrid, 2.0 Liter
5
See Full Specs for All 2023 Toyota Prius Styles
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2023 Toyota Prius Depreciation

A 2023 Toyota Prius has depreciated $5,014 or 17% in the last 2 years and has a current resale value of $23,531 and trade-in value of $21,351.

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2023 Toyota Prius
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2023 Toyota Prius Annual Depreciation

Year
Vehicle Depreciation*
Resale Value
Trade-In Value
2023
-
$28,545
$28,545
2024
$467
$28,078
$25,954
Now
$4,547
$23,531
$21,351
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2-Year Forecasted Depreciation

*Depreciation for the last 12 months of the private party resale value.

2023 Toyota Prius Depreciation

Annual Depreciation is an estimation of what your vehicle's value might be over time based on an average of similar vehicles. Estimations are calculated by comparing Kelley Blue Book Private Party Values of vehicles similar to yours over time, as well as forecasts from Manheim Auction data comparing current and projected auction values against current Kelley Blue Book Private Party and Trade-In Values. This is not a guarantee of actual depreciation. Local weather conditions, market factors and driver performance will also impact your vehicle's actual depreciation.


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Specifications

Dimensions, Weights & Capacities

Curb Weight
3097 lbs.
EPA Passenger
91.2 cu.ft.
Fuel Capacity
11.3 gallons
Front Head Room
38.0 inches
Front Leg Room
43.2 inches
Max Seating Capacity
5
Minimum Ground Clearance
5.6 inches
Overall Length
181.1 inches
Front Shoulder Room
55.3 inches
Turning Diameter
34.4 feet
Wheel Base
108.3 inches
Width with mirrors
70.2 inches

Exterior

Alloy Wheels
Available
Number of Doors
4 doors
LED Headlights
Available

Fuel Economy

City
57 mpg
Highway
56 mpg
Combined
57 mpg

Mechanical

Drivetrain
FWD
Transmission Type
Automatic
Recommended Fuel
Regular
Hill Start Assist
Available
Parking Assist System
Available

Performance

Horsepower-Combined
150 @ 6000 RPM
Torque
139 @ 4400 rpm
Engine
4-Cyl, Hybrid, 2.0 Liter

Warranty

Basic
3 years / 36000 miles
Powertrain
5 years / 60000 miles
Corrosion
5 years / Unlimited miles

Entertainment

  • Satellite Radio
  • Bluetooth Streaming Audio

Interior

  • Power Windows
  • Rear Window Defroster
  • Steering Wheel Controls
  • Tilt Steering Wheel
  • Tilt/Telescoping Steering Wheel

Seating

  • Folding Rear Seat
  • Cloth Seats

Technology

  • Bluetooth Wireless Technology
  • Cruise Control
  • Hands Free Phone
  • Internet Access
  • Smartphone Interface
  • Touch Screen Monitor
  • Voice Recognition System

2023 Toyota Prius Safety

2023 Toyota Prius Safety Technology

Toyota Safety Sense 3.0

The latest array of standard driver aids in every new Prius hybrid is known as Toyota Safety Sense 3.0. These systems have upgraded sensors and other enhancements. For example, the forward collision warning/automatic emergency braking function can now detect motorcyclists as well as pedestrians and cyclists. An emergency stop function has been added, and the road sign recognition feature now picks up on a greater number of signs.

Blind-spot monitoring with rear cross-traffic alert

Another standard safety feature across the 2023 Prius range, this warns drivers of vehicles in adjacent lanes, as well as anything approaching from either side when reversing out of a parking space.

Panoramic View Monitor

This is a 360-degree camera system, so the driver can see the car’s entire surroundings when maneuvering. Only available as an option with the top Limited trim, though.

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Price
$25,420
$29,485
$25,961
$24,396
KBB.com Rating
4.8
N/A
4.7
3.3
Consumer Rating
4.0
4.0
3.8
4.6
Fuel Economy
City 57/Hwy 56/Comb 57 MPG
City 57/Hwy 56/Comb 57 MPG
City 30/Hwy 37/Comb 33 MPG
City 29/Hwy 38/Comb 32 MPG
Fuel Type
HybridLeafIcon
HybridLeafIcon
N/A
N/A
Safety Rating
N/A
5.0
5.0
N/A
Seating Capacity5555
Basic Warranty
3 years or 36000 miles
3 years or 36000 miles
3 years or 36000 miles
4 years or 50000 miles
Horsepower
150 @ 6000 RPM
150 @ 6000 RPM
158 @ 6500 RPM
134 @ 4400 RPM
Engine
4-Cyl, Hybrid, 2.0 Liter
4-Cyl, Hybrid, 2.0 Liter
4-Cyl, i-VTEC, 2.0 Liter
3-Cyl, Turbo, 1.5 Liter
Drivetrain
FWD
FWD
FWD
FWD

2023 Toyota Prius Rankings

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FAQs

How much does the 2023 Toyota Prius cost?

The 2023 Prius hybrid starts at $27,450 and goes up to $35,865 for the top Limited version with all-wheel drive.

Is the 2023 Toyota Prius a good car?

Yes. The new-for-2023 Prius is more efficient, more powerful, and way more stylish than its excellent predecessor.

How long does a 2023 Toyota Prius hybrid battery last?

Toyota provides a warranty of eight years or 150,000 miles for the hybrid battery in the new 2023 Prius. There are many past-generation Prius examples on the road with hundreds of thousands of miles on the odometer.

Is the 2023 Toyota Prius a good vehicle?

Yes, the 2023 Toyota Prius is a good car, as reflected by its above-average Kelley Blue Book rating of 4.8 out of 5.

What is the MPG for a 2023 Toyota Prius?

2023 Toyota Prius city/highway fuel economy ratings range from 52/52 mpg to 57/56 mpg, depending on trim and equipment.

How much should a 2023 Toyota Prius cost?

Used 2023 Toyota Prius prices currently range from $25,420 for the LE Hatchback 4D to $28,448 for the Limited Hatchback 4D when purchasing from a dealership, depending on a range of factors like equipment, mileage, and condition.

What's the cheapest Toyota Prius?

The cheapest 2023 Toyota Prius is the LE Hatchback 4D, with a Kelley Blue Book Fair Purchase Price of $25,420.

Is the 2023 Toyota Prius reliable?

The 2023 Toyota Prius is part of the 5th-generation Prius, which our owners give an above-average reliability rating of 5 out of 5.

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