Fame can be a wonderful thing, but when fleeting, if it comes and goes in a matter of seconds, minutes or even days, it is ultimately unsatisfying. In fact it might even be worse than never having achieved fame at all. But then there is the fame that is long-lasting, built on a solid bedrock of achievement, fame that will stand the most rigorous and unforgiving test of all, the test of time. The winners of the 2014 Kelley Blue Book Best Resale Value Awards are deserving of that second kind of fame, because we have the most profound belief that each of them will stand the test of time, providing good value year after year after year.
The awards are based not on a feeling or a guess or a simple calculation, but instead on what we consider to be the best research and analysis process in the industry. As our post-award audits have demonstrated, our Kelley Blue Book projections of resale value are extremely accurate in estimating the future values of new vehicles, which is why they are used by so many of the nation's leading financial institutions. The awards recognize automakers' outstanding achievements in producing vehicles that best retain their value over the first five years (60 months) of new-vehicle ownership.
Why is this important to you? Very simply because choosing a vehicle with excellent projected resale value can help you save money over the long-haul, and that's just the kind of long-lasting fame we'd like to share.
Our annual Best Resale Value Awards are broken into three groups, as listed below.Best Brands
Every year we give special recognition in the form of the Best Brand and Best Luxury Brand awards for overall combined resale-value portfolio performance. To win one of these awards, an automaker must offer great vehicles across its entire model line and keep production well-matched to demand. If you buy a vehicle from a brand honored by Kelley Blue Book with a Best Resale Value Award you can be confident it will retain its value well.Overall Top Ten Winners
Our annual Best Resale Value Awards also honor the 10 individual vehicles projected to retain the highest percentage of their original suggest retail price. Some are also award winners in their specific vehicle categories — Compact Car, Compact SUV/Crossover or Mid-Size SUV/Crossover, for instance — but each deserves special recognition as holding its value better than 95% of the new vehicles available this year.Category Winners
When it comes to using the Best Resale Value Awards as a shopping tool, our 22 category awards provide the most valuable guidance. We've identified a resale value champion — and a couple runners-up — for vehicles in just about every size, shape and price available. From compact car, to luxury utility vehicle, to van and beyond, the Kelley Blue Book Best Resale Value category award winners will give you a look at the elite vehicles in retaining value over time.
And now let's move on to the Best Resale Value Award winners for 2014, starting with the two prestigious Best Brand awards.
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