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2023 Toyota Prius Prime
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Used 2023 Toyota Prius Prime

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2024
2023
Fuel Economy
48 - 52 combined mpg
Horsepower
220 hp
0-60
6.6 seconds
EV Range
40 miles
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2023 Toyota Prius Prime Review

Colin Ryan

By Colin Ryan

Updated January 30, 2025

Colin Ryan specializes in writing about new cars. He has done this for the Los Angeles Times, Variety, Kelley Blue Book, Autotrader, Popular Mechanics, Mazda and Lexus customer magazines, plus a bunch of enthusiast sites and publications. And he spent several years as a staff writer at BBC Top Gear magazine. During this zig-zag of a career trajectory, he has driven everything from budget Malaysian hatchbacks (yes, they exist) to scarily expensive Italian exotica.

Pros

  • Fuel efficiency
  • Standard features
  • Updated tech

Cons

  • Unlike regular Prius, all-wheel drive unavailable

What's New?

  • All-new generation
  • Greater EV range
  • More power

This is the Prius Prime, not the Prius. There’s a difference, but it isn’t obvious. We all know and possibly love the usual Prius as the archetypal hybrid car. The Prime is a more recent development and it’s a plug-in hybrid electric vehicle, or PHEV.

It has a bigger battery than the regular Prius, one that can be recharged by plugging into an exterior source — as opposed to receiving energy only from the engine and from brake regeneration, like the regular Prius. This means it can travel for a useful distance on electric power alone. In the new Prius Prime’s case, that’s about 44 miles.

Think about how far most of us drive on a typical day (around 35 miles, according to the United States Department of Transportation Federal Highway Administration) and there’s a good chance a Prius Prime owner could go to and from work (or college, or wherever), recharge the battery each night, and never use a drop of gasoline until a longer trip beckons.

The similarly new-for-2023 Toyota Prius hybrid is reviewed separately.

2023 Toyota Prius Prime Pricing

2023 Toyota Prius Prime pricing starts at $29,648 for the Prius Prime SE Hatchback 4D, which had a starting MSRP of $33,445 when new. The range-topping 2023 Prius Prime XSE Premium Hatchback 4D starts at $34,024 today, originally priced from $40,265.

Original MSRP
KBB Fair Purchase Price (national avg.)
$33,445
$29,648
$36,695
$31,158
$40,265
$34,024

The Kelley Blue Book Fair Purchase Price for any individual used vehicle can vary greatly according to mileage, condition, location, and other factors. The prices here reflect what buyers are currently paying for used 2023 Toyota Prius Prime models in typical condition when purchasing from a dealership. These prices are updated weekly.

Driving the Toyota Prius Prime

Performance hasn’t been much of a Prius Prime attribute up until now. Not that this all-new version has suddenly become a sports car, but at least it has a meaningful amount of muscle: 220 horsepower (the new regular Prius has 194).

Being able to sprint from standstill to 60 mph in six seconds translates to responsiveness in real-world driving. And we’ve found that it’s similarly lively using just the electric motor. So if drivers wanted to stay in EV mode as much as possible, the Prius Prime can still deliver an enjoyable experience.

A button on the center console enables EV mode or an automatic mode that brings the combustion engine in or out as needed. It’s all quite simple.

There’s comfort and composure in equal measure, and we like how the car feels nicely poised. We’d be happy to run commutes and longer trips alike in the new Prius Prime. We’d prefer a more confident initial bite on the brake pedal, though.

The cabin is mostly quiet, with just some tire noise coming up when driving over rough surfaces. That’s to be expected, since these are special tires with a low rolling resistance that helps contribute to overall fuel economy.

When checking the rearview mirror, the slope of the back window results in a small aperture, so outward vision isn’t great. The top XSE Premium trim offers the option of a digital rearview mirror for a much clearer and wider view behind. It’s a shame it’s not available with lower trims, but at least blind-spot monitoring is standard.

Proactive Driving Assist is a new standard feature. When cornering, it detects any vehicles, cyclists or pedestrians that might be up ahead, then activates minor steering and throttle adjustments to optimize safety.

We’ve spent hundreds of hours driving and comparing the current collection of hybrid cars, including this new Toyota Prius Prime.

Sensible, Stylish Interior

The interior of the redesigned 2023 Toyota Prius Prime plug-in hybrid.

Remember how Prius cars always had a driver information display above the center console and not in front of the driver? The new Prius Prime (along with its regular hybrid counterpart) has a digital instrument cluster right where it needs to be. And instead of being right behind the steering wheel, it’s just above — vital information can be viewed without taking your eyes too far from the road.

Elsewhere, there are clean lines and pleasing shapes. The whole thing looks and feels a cut above typical Toyotas. The infotainment touchscreen is a generous size, while the aerodynamic exterior results in low levels of wind noise in the cabin. The only real downside is what we feel is a too-hard, under-padded center armrest.

Rear passenger space in the 2023 Prius Prime remains the same as the regular Prius — a bit tight for average-sized adults, but not unbearable. The larger battery means a slightly smaller cargo area. Even so, the hatchback style is useful for accommodating larger items.

Smooth, Sci-Fi Exterior

Well, this is unexpected. Even acknowledging that everyone’s tastes are different, Prius cars aren’t usually renowned for their good looks. Previous Primes took that, um, individuality in their own quirky direction.

With this new generation, the Prius makes an entirely different statement. It’s really sleek, and seems as if it should hover just above the ground and hum quietly — as opposed to making any kind of typical engine noise. We think a lot of people will like it.

Visual differences between the Prime plug-in hybrid and the regular Prius are much subtler this time around. That’s fine by us. Compared with the previous generation, the body is lower by a couple of inches, an inch wider and an inch longer.

The redesigned 2023 Toyota Prius Prime plug-in hybrid as seen from the rear.

Our Favorite Features and Tech

Electric-only range
The outgoing Prius Prime was capable of 25 miles. This new model can manage 44 miles, making the Prius Prime a gentle introduction to owning an electric vehicle without giving up gasoline completely.

Infotainment systems
Upgraded tech throughout the 2023 Prius Prime lineup brings wireless Apple CarPlay/Android Auto as standard, six USB-C ports, and larger touchscreens than before, plus the availability of voice control, wireless charging, and over-the-air updates.

Traffic Jam Assist
A new feature for a Toyota, this is available with a Drive Connect trial or subscription. At speeds up to 25 mph, the system can operate the throttle, brakes and steering — as long as the driver is still concentrating on the road ahead.

Digital Key
By recognizing an authorized smartphone, the 2023 Prius Prime allows access as well as functions like remote locking/unlocking. This is optional in the XSE, standard in the XSE Premium.

Advanced Park
Only available as an option in the top XSE Premium trim, this is a hands-free parking function that works for both parallel and perpendicular spaces.

Solar glass roof
Solar panels in the roof help charge the battery when the 2023 Prius Prime is parked, or add extra power to run things like climate control while on the move. This is another option for the XSE Premium model.

Engine & Transmission

The new Prius Prime plug-in hybrid develops 220 horsepower and has a maximum electric-only range of 44 miles. This is a big improvement over the outgoing model’s 121 horsepower and 25 miles.

For comparison, the regular Prius is rated at 57 mpg in the city and 56 mpg on the highway. But it cannot run for any appreciable distance or speed on battery power alone.

A 2.0-liter 4-cylinder engine replaces a 1.8-liter unit, and Toyota has upgraded the lithium-ion battery. Front-wheel drive is the sole setup.

Charging the battery on a 240-volt supply takes four hours. Plan on 11 hours using a 120-volt socket.

2.0-liter 4-cylinder engine/electric motor
220 total horsepower
EPA city/highway fuel economy (is gas/electric hybrid operation): 53/51 mpg (SE), 50/47 (XSE, XSE Premium)
EPA combined fuel economy (in electric operation): 127 MPGe (SE), 114 MPGe (XSE, XSE Premium)
EPA-estimated electric-only range: 44 miles (SE), 39 miles (XSE, XSE Premium)

3-Year/36,000-Mile Warranty

Toyota has a new-car warranty of three years or 36,000 miles, whichever happens first. Powertrains are covered for five years or 60,000 miles. This is all typical among mainstream automakers. The warranty for hybrid-related components is eight years or 100,000 miles. And the hybrid battery is covered for 10 years or 150,000 miles. Two years or 25,000 miles of free maintenance is also included.


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2023 Toyota Prius Prime
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Based on 2 Consumer Reviews
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2023 Toyota Prius Prime Styles

Style
Price
Combined Fuel Economy
EV Range
Horsepower
0-60
Engine
Seating
SE Hatchback 4D
$29,648
52 MPG
40 - 40 miles
220 @ 6000 RPM
6.6 seconds
4-Cyl, Hybrid, 2.0 Liter
5
XSE Hatchback 4D
$31,158
48 MPG
40 - 40 miles
220 @ 6000 RPM
6.6 seconds
4-Cyl, Hybrid, 2.0 Liter
5
XSE Premium Hatchback 4D
$34,024
48 MPG
40 - 40 miles
220 @ 6000 RPM
6.6 seconds
4-Cyl, Hybrid, 2.0 Liter
5
See Full Specs for All 2023 Toyota Prius Prime Styles
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2023 Toyota Prius Prime Depreciation

A 2023 Toyota Prius Prime has a current resale value of $27,591 and trade-in value of $25,640.

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2023 Toyota Prius Prime Annual Depreciation

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2-Year Forecasted Depreciation

*Depreciation for the last 12 months of the private party resale value.

2023 Toyota Prius Prime Depreciation

Annual Depreciation is an estimation of what your vehicle's value might be over time based on an average of similar vehicles. Estimations are calculated by comparing Kelley Blue Book Private Party Values of vehicles similar to yours over time, as well as forecasts from Manheim Auction data comparing current and projected auction values against current Kelley Blue Book Private Party and Trade-In Values. This is not a guarantee of actual depreciation. Local weather conditions, market factors and driver performance will also impact your vehicle's actual depreciation.


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Specifications

Dimensions, Weights & Capacities

Curb Weight
3461 lbs.
EPA Passenger
91.2 cu.ft.
Fuel Capacity
10.6 gallons
Front Head Room
38.0 inches
Front Leg Room
43.2 inches
Max Seating Capacity
5
Minimum Ground Clearance
5.6 inches
Overall Length
181.1 inches
Front Shoulder Room
55.3 inches
Trunk or Cargo Capacity
20.3 cu.ft.
Turning Diameter
34.4 feet
Wheel Base
108.3 inches
Width with mirrors
70.2 inches

Exterior

Alloy Wheels
Available
Number of Doors
4 doors
LED Headlights
Available

Fuel Economy

Combined
52 mpg

Mechanical

Drivetrain
FWD
Transmission Type
Automatic
Recommended Fuel
Regular
Hill Start Assist
Available
Parking Assist System
Available

Performance

Horsepower-Combined
220 @ 6000 RPM
Torque
139 foot pounds
Engine
4-Cyl, Hybrid, 2.0 Liter
Estimated Electric Range
40 miles
Charge Time (240V)
4 hours
0 to 60
6.6 seconds

Warranty

Basic
3 years / 36000 miles
Powertrain
5 years / 60000 miles
Corrosion
5 years / Unlimited miles

Comfort & Convenience

  • Heated Steering Wheel

Entertainment

  • Satellite Radio
  • Bluetooth Streaming Audio

Interior

  • Leather-Wrapped Steering Wheel
  • Power Windows
  • Rear Window Defroster
  • 12V Power Outlet
  • Power Outlet
  • Steering Wheel Controls
  • Tilt Steering Wheel
  • Tilt/Telescoping Steering Wheel

Seating

  • Folding Rear Seat
  • Cloth Seats

Technology

  • Bluetooth Wireless Technology
  • Cruise Control
  • Hands Free Phone
  • Remote Keyless Entry
  • Internet Access
  • Proximity Sensing Keyless Entry
  • Push-Button Engine Start
  • Smartphone Interface
  • Touch Screen Monitor

2023 Toyota Prius Prime Safety

2023 Toyota Prius Prime Safety Technology

Toyota Safety Sense 3.0

We’re now into version 3.0 of Toyota’s standard driver assistance array. Sensors and radars have been upgraded for better detection of pedestrians, cyclists and motorcyclists with the forward collision warning/automatic emergency braking feature. It also includes a new emergency stop function.

Blind-spot monitoring with rear cross-traffic alert

Another standard feature in the new Prius Prime PHEV, warning drivers of nearby vehicles in other lanes or approaching at right angles. Front cross-traffic alert and intersection assistance also come on board in this fresh generation.

Lane Tracing Assist

Another standard feature in the 2023 Prius Prime plug-in hybrid. This has been calibrated to maintain a safe distance from a vehicle in an adjacent lane, while still keeping the Prius Prime in its own lane. Overtaking an 18-wheeler rig can be a lot less stressful now.

5.0

Crash Test Rating

Provided by the National Highway Traffic Safety Administration
Frontal Crash
4.0
Side Barrier
5.0
Rollover Rating
5.0
Side Crash
5.0

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Price
$29,648
$25,758
$24,619
$30,238
KBB.com Rating
4.8
4.7
3.3
3.3
Consumer Rating
5.0
3.8
4.6
4.6
Fuel Economy
City 0/Hwy 0/Comb 52 MPG | City 0/Hwy 0/Comb 127 MPGe
City 30/Hwy 37/Comb 33 MPG
City 29/Hwy 38/Comb 32 MPG
City 25/Hwy 34/Comb 29 MPG
Fuel Type
HybridLeafIcon
N/A
N/A
N/A
Safety Rating
5.0
5.0
N/A
4.0
Seating Capacity5554
Basic Warranty
3 years or 36000 miles
3 years or 36000 miles
4 years or 50000 miles
4 years or 50000 miles
Horsepower
220 @ 6000 RPM
158 @ 6500 RPM
134 @ 4400 RPM
228 @ 5200 RPM
Engine
4-Cyl, Hybrid, 2.0 Liter
4-Cyl, i-VTEC, 2.0 Liter
3-Cyl, Turbo, 1.5 Liter
4-Cyl, Turbo, 2.0 Liter
Drivetrain
FWD
FWD
FWD
FWD

2023 Toyota Prius Prime Rankings

More Toyota Prius Prime News & Information

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FAQs

How much does the 2023 Toyota Prius Prime cost?

The new-for-2023 Prius Prime starts at $32,350 for the SE and tops out at $39,170 for the XSE Premium trim. These prices are also subject to a destination charge of $1,095.

Is the 2023 Toyota Prius Prime a good car?

The whole having-the-cake-and-eating-it approach of useful power along with exceptional fuel economy makes the new Prius Prime PHEV an interesting choice.

How many miles can 2023 Toyota Prius Prime battery last?

The warranty on a 2023 Prius Prime battery lasts for 10 years or 150,000 miles, whichever occurs first. There are plenty of Prius models on the road with far more years and miles than that.

Is the 2023 Toyota Prius Prime a good vehicle?

Yes, the 2023 Toyota Prius Prime is a good car, as reflected by its above-average Kelley Blue Book rating of 4.8 out of 5.

How much should a 2023 Toyota Prius Prime cost?

Used 2023 Toyota Prius Prime prices currently range from $29,648 for the SE Hatchback 4D to $34,024 for the XSE Premium Hatchback 4D when purchasing from a dealership, depending on a range of factors like equipment, mileage, and condition.

What's the cheapest Toyota Prius Prime?

The cheapest 2023 Toyota Prius Prime is the SE Hatchback 4D, with a Kelley Blue Book Fair Purchase Price of $29,648.

Is the 2023 Toyota Prius Prime reliable?

The 2023 Toyota Prius Prime is part of the 2nd-generation Prius Prime, which our owners give an above-average reliability rating of 5 out of 5.

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