About the Best Resale Value Awards
Paying a fair price and securing good financing rates are important when buying a new car, but if you care about getting the very most for your money, you also have to consider resale value. For particularly value-minded car shoppers, our annual Best Resale Value Awards are the smartest starting point.
Why is resale value so important? Because you probably aren't going to drive your car all the way to the scrap heap. And whether you tend to keep cars for three years or 10, your total ownership cost is going to be impacted by the amount of money you recoup when you sell it.
Over the first five years of new-car ownership, depreciation is typically a car owner's biggest transportation expense - bigger than the cost of fuel, maintenance or insurance. Depreciation - in basic terms, the flipside of resale value - will cost you thousands of dollars during the years you own your car. Simply choosing a vehicle that has better resale value than the others on your shopping list is one of the easiest ways to save money when buying a new car.
The 2015 Best Resale Value Awards are based not on a feeling or a guess or a simple calculation, but instead on what we consider to be the best research and analysis process in the industry. Our resale value projections take into account current vehicle data, sales data, market conditions for each vehicle, competition within vehicle segments, expectations of the future economy and the combined experience of Kelley Blue Book's team of market and pricing analysts. In other words, this data cannot be duplicated, and it can be your ticket to a low-cost ride.
As our post-award audits have demonstrated, our Kelley Blue Book projections of resale value are extremely accurate in estimating the future values of new vehicles, which is why they are used by many of the nation's leading financial institutions. The awards recognize automakers' outstanding achievements in producing vehicles that best retain their value over the first five years (60 months) of new-vehicle ownership.
The awards are broken into three groups, as listed below. Best Brands
Every year we give special recognition in the form of the Best Brand and Best Luxury Brand awards for overall combined resale-value portfolio performance. To win one of these awards, an automaker must offer great vehicles across its entire model line and keep production well-matched to demand. If you buy a vehicle from a brand honored by Kelley Blue Book with a Best Resale Value Award you can be confident it will retain its value well. Overall Top Ten Winners
Our annual Best Resale Value Awards also honor the 10 individual vehicles projected to retain the highest percentage of their original suggest retail price. Some are also award winners in their specific vehicle categories — Compact Car, Compact SUV/Crossover or Mid-Size SUV/Crossover, for instance — but each deserves special recognition as holding its value better than 95% of the new vehicles available this year. Category Winners
When it comes to using the Best Resale Value Awards as a shopping tool, our 22 category awards provide the most valuable guidance. We've identified a resale value champion — and a couple runners-up — for vehicles in just about every size, shape and price available. From compact car, to luxury utility vehicle, to van and beyond, the Kelley Blue Book Best Resale Value category award winners will give you a look at the elite vehicles in retaining value over time.
And now let's move on to the Best Resale Value Award winners for 2015, starting with the two prestigious Best Brand awards.