“One of these is not like the other” might be appropriate if we were comparing Hyundai and Subaru. Hyundai is an upstart in the United States compared to Subaru and its long tenure here. Hyundai is known for affordable vehicles, while Subaru is recognized as a tough, off-road-ready competitor. Both are relative newcomers to the competitive class of midsize 3-row SUVs suited to American tastes.
The Palisade got a midcycle refresh for the 2023 model year, making a smart-looking, very capable vehicle look and perform even better. Subaru has amassed one of the industry’s most loyal owner bases and gave the Ascent a little makeover for 2023. There are some differences between these two, and we explore them below.
2025 Hyundai Palisade
On the outside, there are basically no changes for the Hyundai Palisade, as it just went through an update for 2023. However, it is the top of the brand’s sport-utility mountain, offering an impressive combination of looks, performance, comfort, and technology — critical to success in the midsize 3-row SUV segment. Notably, it’s in the final model year of its current generation with an all-new model on the way for 2026.
Hyundai Palisade Highlights
Confident power: The Hyundai Palisade is powered by a 291-horsepower 3.5-liter V6 engine matched with an 8-speed automatic transmission and front-wheel drive (FWD) or all-wheel drive (AWD). All-wheel-drive power helps when the Palisade is in tow mode.
Easy access to tech: Few things are more frustrating than trying to wend your way through a series of menus on a small touchscreen. Fortunately, that’s not a problem with the massive 12.3-inch screen in the Palisade.
Outstanding warranty: Hyundai’s 5-year/60,000-mile basic warranty and 10-year/100,000-mile powertrain warranty offer you peace of mind — for a decade. Hyundai also throws in a 3-year/36,000-mile complimentary maintenance plan.
Check this week’s Fair Purchase Price or see the Palisade models near you.
2025 Subaru Ascent
People love Subaru. Even people who don’t buy them look at them like cute dogs on someone else’s leash. However, those who do buy the brand tend to stick with it for a long time. The Subaru Ascent, which seats eight people, gave those who were stuck in the 5-passenger Forester a place to go after outgrowing that smaller SUV.
While the Palisade may be a bit more stylish, the Ascent plays to its brand strength: capability. It features eight trim levels, and all-wheel drive is standard for everyone. Subaru has a strong reputation for safety, and Ascent does nothing to change that perception, securing a Top Safety Pick+ from the Insurance Institute for Highway Safety (IIHS).
Subaru Ascent Highlights
Rough and tumble: The Ascent isn’t the fastest, the largest, or the most nimble midsize SUV, but when road conditions become difficult, it shines. With standard all-wheel drive, plenty of ground clearance, and X-Mode with hill descent control, it’s ready to go in rain or shine — and especially snow.
No sounds of silence: The Ascent’s cabin is a nice place to be. It’s comfortable and roomy, with plenty of technology to improve your drive and loads of sound-deadening material. This makes the available Harman Kardon sound system, with its 13 speakers and a subwoofer pumping out 792 watts of clear, crisp sound — the sounds of your choice.
Safety first: Safety is harped on a lot regarding the Ascent because it’s a Subaru, but it is a safe vehicle. With a 5-Star overall rating from National Highway Traffic Safety Administration (NHTSA) and the Top Safety Pick+ award from the IIHS, this is a safe SUV, and the value of getting what you pay for cannot be underappreciated.
Check this week’s Fair Purchase Price or see the Ascent models near you.
Similarities
The Palisade and Ascent are close regarding cabin space and infotainment technology, but each has unique and appealing exterior styling.
Pricing
New 2025 Hyundai Palisade Prices
Retail Price
|
Fair Purchase Price (67114)
|
|||
---|---|---|---|---|
$38,675 |
$37,657 |
|||
$41,425 |
$39,863 |
|||
$44,525 |
$42,859 |
|||
$46,025 |
$44,331 |
|||
$50,075 |
$48,182 |
|||
$52,475 |
$50,675 |
|||
$55,975 |
$53,976 |
New 2025 Subaru Ascent Prices
Retail Price
|
Fair Purchase Price (67114)
|
|||
---|---|---|---|---|
$41,415 |
$39,447 |
|||
$45,405 |
$43,007 |
|||
$49,305 |
$46,524 |
|||
$50,415 |
$47,758 |
|||
$52,585 |
$49,819 |
|||
$53,470 |
$50,422 |
The Kelley Blue Book Fair Purchase Price for any individual used vehicle can vary greatly according to mileage, condition, location, and other factors. The prices here reflect what buyers are currently paying for New 2025 Hyundai Palisade vehicles and New 2025 Subaru Ascent vehicles in typical condition when purchasing from a dealership. These prices are updated weekly. The manufacturer’s suggested retail price (MSRP) quoted includes the destination fee, but does not include tax, license, document fees, and options.
Specifications
2025 Hyundai Palisade | 2025 Subaru Ascent | |
Popular Powertrains | ||
Engine | 3.8-liter 6-cylinder | 2.4-liter turbo 4-cylinder |
Horsepower | 291 hp @ 6,000 rpm | 260 hp @ 5,600 rpm |
Torque | 262 lb-ft @ 5,200 rpm | 277 lb-ft @ 4,800 rpm |
Transmission | 8-speed automatic, FWD | CVT, AWD |
Fuel Economy | 19 city/26 hwy/22 combined mpg | 20 city/26 hwy/22 combined |
Also Available | AWD | |
Specs | ||
Basic Warranty | 5 years/60,000 miles | 3 years/36,000 miles |
Powertrain Warranty | 10 years/100,000 miles | 5 years/60,000 miles |
NHTSA Overall Safety | 5-Star | 5-Star |
Max Seating Capacity | 7 | 8 |
Wheelbase | 114.2 inches | 113.8 inches |
Overall Length | 196.7 inches | 196.8 inches |
Width | 77.8 inches | 76.0 inches |
Height | 68.9 inches | 71.6 inches |
Turning Diameter | 38.7 feet | 38.0 feet |
Headroom, Front | 40.7 inches | 41.2 inches |
Headroom, 2nd Row | 40.1 inches | 40.0 inches |
Headroom, 3rd Row | 37.8 inches | 36.2 inches |
Legroom, Front | 44.1 inches | 42.2 inches |
Legroom, 2nd Row | 42.4 inches | 38.6 inches |
Legroom, 3rd Row | 31.4 inches | 31.7 inches |
Shoulder Room, Front | 61.2 inches | 61.1 inches |
Shoulder Room, 2nd Row | 60.8 inches | 60.3 inches |
Shoulder Room, 3rd Row | 55.2 inches | 57.0 inches |
Cargo Volume | 18.0/45.8/86.4 cubic feet | 17.8/43.5/75.6 cubic feet |
Conclusion
Let’s look at a few things here, starting with the Hyundai Palisade boasting a more powerful engine, a better warranty, more room inside, and just more choices overall. The Subaru Ascent gives you all-wheel drive no matter which trim you buy.
All things being equal, having more choices and power gives this race to the Palisade by a nose.