Always a strong supporter of the annual Specialty Equipment Market Association (SEMA) trade show, Chrysler has released photos of eight of the 24 vehicles it will have on display in Las Vegas later this month. While each highlights its own unique character traits, all feature an assortment of factory-backed performance parts and accessories from the automaker’s Mopar division. Here’s a quick look at what’s to expect.
Dodge Charger Juiced
Finished in Metallic Copperhead paint and packing a 650-horsepower Viper V-10 crate motor fortified with a cold-air intake, cat-back exhaust system and a low-profile sport-tuned suspension, the Dodge Charger Juiced is a true 21st century street machine. It complements its roster of Mopar body kit bits and trick interior that highlighted by black Katskin leather upholstery set off with Copperhead accent stitching an interior with
Chrysler 300 "Luxury"
Bumping the image of its flagship sedan to a new level, the Chrysler 300 "Luxury" features True Blue Pearl Coat paint, a platinum mesh grille insert and 20-inch Mopar alloys with a satin carbon finish. Performance gets bolstered by a custom suspension with coil-over shocks and a deeper 3.91:1 rear axle ratio while Katzkin leather in a quilted look, bright alloy pedals, premium floor mats and illuminated door sills elevate the elegance index.
Fiat 500 Beach Cruiser
A classic surf runner recast, the Fiat 500 Beach Cruiser features a custom wide-body package trimmed in matte-finish charcoal grey with satin brush-finished accents. Completing the exterior mix are a louvered hood and decklid, big fender flares to accommodate prototype Mopar alloy wheels and real teakwood in its custom roof rack that holds a surfboard painted to match the exterior. Inside, the same themes prevail, highlighted by dark grey naugahyde high-gloss vinyl seats with red-and-white "beach towel" inserts, a floor inset with teak slats and a hula girl figurine on the dash. Functional upgrades include a Mopar exhaust, cold-air intake and front strut-tower brace.
Urban Ram
Enhancing its 392 cubic inch Hemi V8 with a Mopar cold-air intake, headers and dual-exhaust system, the Urban Ram gains a new measure of straight-line performance while adding a handling kit and SRT rotors and calipers to round out the functional tweaks to this package. The subtle exterior is finished in Modern Blue with a blue accent stripe, and features 22-inch R/T alloys with a Superblack finish, a body-color fiberglass cover for the carpeted bed that has ambient lighting and custom Mopar badges.
Dodge Dart Carbon Fire
Boasting a weight-saving carbon fiber hood, custom front fascia treatment, downforce-enhancing 3-piece prototype decklid spoiler, satin-black body kit and gloss-black accent bits including unique 19-inch alloy wheels and smoked/darkened lenses and windows, the Dodge Dart Carbon Fire adds a good deal more visual heat to this compact sedan. Color-keyed to its Charcoal Grey exterior, the Carbon Fire’s cabin sports darker matte finishes on its gauge bezels and Katzkin leather seat coverings.
SRT Viper
Inspired by it race-bred GTS-R sibling-on-steroids and finished in bright yellow set off with Hyperblack Track Pack alloy wheels, the SRT Viper cuts its curb weight by fitting numerous carbon-fiber bits including an exterior aero package and a featherweight exposed X-brace and engine cover underhood. Custom Mopar coil springs tweak handling while Black Katzkin leather with yellow accent stitching wraps Sabelt hard-shell buckets that have 6-point racing harnesses.
Jeep Wrangler Sand Trooper
A rolling review of Mopar’s newest hard-core Jeep performance parts, the Jeep Wrangler Sand Trooper is fitted with a 375-horsepower/5.7-liter Hemi V8 conversion kit, front/rear portal axles that bring an extra five inches of lift, 42-inch Swamp Bogger tires on matte-black bead-lock wheels and Moparized Fox Shox dampers. Painted Dune-in-Matter tan with gloss/matte black accenting, the soft-topped Jeep Wrangler Sand Trooper further boosts its go-anywhere capability courtesy of a full-length skidplate, Warn winch and loads more off-road kit that can be securely stowed in its Add-a-Trunk cargo bin. Inside, the Sand Trooper features black Katzkin leather upholstery and several custom storage bins as well as a rearview camera and a Mopar prototype CB radio.
Jeep Grand Cherokee Half & Half
Providing a before-and-after look at what a Mopar transformation can bring, the Jeep Grand Cherokee Half & Half splits itself down the middle with a zipper graphic that runs nose to tail and begins with an actually giant Mopar zipper element on the front bumper. The enhanced side of this semi one-off sports everything Mopar from its grille insert, air deflector and tow hooks to wheels, tires, tube steps and a roof rack. The motif carries inside as well, where the Mopar "Half" features Katzkin Tuscany leather trim, a bright pedal set, all-weather mats, remote-starting capability and Grand Cherokee door sill plates.
