The successor to the Bugatti Veyron supercar will be unveiled next March at the Geneva Auto Show. To be called the Bugatti Chiron, it's named after Louis Chiron, the man who drove a Bugatti into the winner's circle of virtually every major race it competed in during the 1920's-30's, including victories at Monza and Monaco as well as two French GP wins.

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"The development brief for the Chiron can be summarized in one sentence and is probably the shortest in the history of the automobile: we want to make the best significantly better," noted Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S. "The Chiron will set new standards in every respect. We will continue to produce the world's most powerful, fastest, most luxurious and most exclusive production super sports car. This is the claim of Bugatti and our customers."

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Save for having a stylized version of Chiron's signature embroidered into the headrest of tis seats, Dürheimer revealed no additional details about the upcoming 2017 Bugatti Chiron. However, prototypes testing in Europe display a strong resemblance to the Bugatti Vision Gran Turismo Concept presented last fall in Frankfurt. In addition to packing a more potent version of the quad-turbo W16 engine used in the Veyron -- estimated at up to 1,500 horsepower -- this all-wheel-drive ultra GT also is expected also to offer a hybrid alternative.

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