• Latest version of the brand’s flagship sedan.
  • New exterior, interior and safety features
  • Current G90 priced from $68,350


Genesis, Hyundai’s luxury brand, chose the Shilla Hotel in Seoul, South Korea as the venue for the debut of the 2020 Genesis G90. The full-size front-engine luxury sedan, which offers rear- or all-wheel drive, is the brand’s flagship vehicle, and according to Manfred Fitzgerald, Executive Vice President and Global Head of Genesis, it is “not just the flagship of Genesis, but the premium automotive flagship of Korea.”

Until this makeover, G90 wore a different nameplate, EQ900, in its home market. In a move toward a more cohesive global strategy, the flagship will now be called G90 wherever it is marketed, entering additional markets next year. “It will continue to spearhead our global brand identity,” said Fitzgerald.

Horizontal Architecture

G90’s design theme is known internally as “Horizontal Architecture.” The exterior reflects this theme with a lower and wider stance, accentuated by Quad Lamps front and rear, a license plate that is placed low in the rear fascia, and an elongated, horizontal profile. The G90’s signature Crest Grille has been enlarged. A diamond pattern that Genesis calls “G-Matrix” is applied to the headlights, taillights and to an optional set of 19-inch wheels.

Inside, the horizontal theme continues, with a flow of horizontal surfaces that includes a parallel layout of simplified HVAC and audio controls, designed to deliver a more intuitive user experience.

G90 will be offered in nine exterior colors: Marble White, Platinum Silver, Graceful Gray, Carbon Metal, Umber Brown, Royal Blue, Titanium Black, Porto Red and Gold Coast Silver. And two new two-tone color and trim combinations will be available for the interior: Brown and Brown/Blue.

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Over-the-air updates

G90 will be the first Genesis vehicle to offer over-the-air (OTA) wireless updates for its maps and software. The 12.3-inch touchscreen display will respond to pinch-and-pull touch gestures. The vehicle’s infotainment system will include standard Kakao I, Apple CarPlay, Android Auto and Mirror Link. Genesis’ Intelligent Car Management Service will use data about driving patterns to predict vehicle wear and maintenance needs. The 2020 Genesis G90 will be equipped with active noise cancellation and Genesis Adaptive Control Suspension, two technologies designed to enhance the serenity of the cabin.

A host of standard active and passive safety systems are standard including Lane Follow Assist (LFA), Rear Cross-Traffic Collision Avoidance Assist (RCCA), Forward Collision Avoidance Assist (FCA) and Safe Exit Assist (SEA), along with 10 standard airbags.

Powertrain, Pricing Details to Follow

Genesis hasn’t revealed any specifics about the 2020 G90’s powertrain options, pricing or exact availability timetable.

The 2019 Genesis G90 is available with a 3.3-liter turbocharged V6 engine or a 5.0-liter naturally aspirated (non-turbo) V8 engine, each hooked up to an eight-speed automatic transmission with either rear-wheel drive or all-wheel drive. Prices for the 2019 G90 start at $68,350 for a 3.3T Premium FWD and go up to $74,350 for a top-of-the-line 5.0 Ultimate AWD. 

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