Best Brand: Honda
Value is a given at Honda. The brand returns yet again to take the top image award in this category. Affordability is just part of the equation when it comes to its full line of cars, trucks, and SUVs. Quality, reliability, and resale value all figure into the company’s winning formula. Honda’s reputation for all of these attributes makes it the logical choice among mainstream brands, according to KBB.com shoppers.
- Honda Accord
- Honda Accord Hybrid
- Honda Civic
- Honda Civic Type R
- Honda Clarity Electric
- Honda Clarity Fuel Cell
- Honda Clarity Plug-in Hybrid
- Honda CR-V
- Honda Fit
- Honda HR-V
- Honda Insight
- Honda Odyssey
- Honda Passport
- Honda Pilot
- Honda Ridgeline
Best Luxury Brand: Tesla
Tesla first cracked the market with its luxury Model S and Model X EVs. But the popularity of the lower-priced Model 3 drives the perception by KBB.com’s audience as delivering value. EVs may not carry an MSRP that’s as low as a conventional vehicle, but they outshine them in the long run. This brand provides low cost of operation by saving on maintenance and eliminating the need for costly fill-ups.
