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Updated January 30, 2025
The 2023 Ford Bronco proves that go-anywhere ruggedness and square-jawed design can have limitless appeal to car shoppers looking for a midsize SUV with attitude.
Engineered to compete with the likes of the Jeep Wrangler and, to some degree, even pickup trucks like the Toyota Tacoma, the 2023 Bronco is offered in a dizzying array of body styles, trims, and can be fitted with options to make it more luxurious, or a whole lot more adept at venturing off-road.
The latter is most definitely true of the Bronco Everglades and Bronco Raptor, two models which were recently added to this body-on-frame SUV’s roster.
What might Ford have in store for the 2023 Bronco? We’d imagine the blue-oval-brand might rest a bit and simply enjoy the sales hit it has created with this go-anywhere machine. Then again, with so many permutations and option groupings, it’s likely Ford will continue to reshuffle various extras and standard equipment offered on each trim.
For the record, there are eight of them in total: Base, Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak, Everglades, and Raptor. And then there are extensive option groupings, like the Sasquatch package, which has enough added content to nearly be considered a sub-trim onto itself.
Confused? Yes, optioning a Bronco can be like a Choose Your Own Adventure book (note: your author has just seriously dated himself), and there can be a lot of back-pedaling once you realize your ideal model isn’t available in, say, 2-door or 4-door configuration, or is only offered with the 10-speed automatic transmission and not the 7-speed manual.
Did we mention the various soft tops, hardtops, and all ways you can start taking off the Bronco’s doors and various body panels? Trust us, if Lego ever decides to build its own SUV, the result would be eerily similar to how SUV shoppers can customize a 2023 Ford Bronco.
Powertrain choices are a little simpler, thankfully. A 2.3-liter turbocharged inline-4 serves as the base engine and can be paired with a 7-speed manual or 10-speed automatic. Four-wheel drive (4WD) is standard across the entire Bronco lineup, from the purist base 2-door up to the mighty Raptor.
A twin-turbocharged 2.7-liter V6 is optional and comes only with the automatic gearbox. We’re certain there is a vigorous letter writing campaign somewhere in which Bronco fans are begging Ford to offer the manual/V6 combo but, at the time of writing, rules are rules and the shift-for-yourself-Bronco remains the turbo 4-cylinder. The Bronco Raptor, meanwhile, employs an even higher-powered turbo 3.0-liter V6.
Options include rubberized flooring with drain holes, massive 35-inch all-terrain tires, underbody skid plates, additional drive modes for the Goes Over Any Terrain (GOAT) management system, higher clearance fender flares, and disconnecting front anti-roll bar.
If you don’t need the ultimate in mud-slinging and rock-crawling gear, the Bronco is also offered with more sedate goodies like wireless device charging, leather seating surfaces, heated front seats, dual-zone climate control, and a 12-inch touchscreen.
2023 Ford Bronco pricing starts at $39,837 for the Bronco Sport Utility 2D, which had a starting MSRP of $36,785 when new. The range-topping 2023 Bronco Raptor Sport Utility 4D starts at $67,614 today, originally priced from $82,475.
Original MSRP | KBB Fair Purchase Price (national avg.) | |||
---|---|---|---|---|
$36,785 | $39,837 | |||
$39,935 | $42,019 | |||
$41,025 | $34,315 | |||
$43,395 | $39,493 | |||
$43,760 | $39,185 | |||
$44,135 | $39,626 | |||
$48,245 | $40,742 | |||
$49,000 | $42,711 | |||
$49,490 | $46,121 | |||
$49,835 | $45,411 | |||
$50,040 | $42,356 | |||
$51,330 | $45,169 | |||
$56,540 | $49,297 | |||
$60,670 | $44,827 | |||
$61,210 | $49,867 | |||
$71,340 | $58,766 | |||
$72,380 | $57,385 | |||
$82,475 | $67,614 |
The Kelley Blue Book Fair Purchase Price for any individual used vehicle can vary greatly according to mileage, condition, location, and other factors. The prices here reflect what buyers are currently paying for used 2023 Ford Bronco models in typical condition when purchasing from a dealership. These prices are updated weekly.
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Year | Vehicle Depreciation* | Resale Value | Trade-In Value | ||
---|---|---|---|---|---|
2023 | - | $41,025 | $41,025 | ||
2024 | $2,235 | $38,790 | $32,796 | ||
Now | $6,638 | $32,152 | $27,955 |
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2-Year Forecasted Depreciation
*Depreciation for the last 12 months of the private party resale value.
Annual Depreciation is an estimation of what your vehicle's value might be over time based on an average of similar vehicles. Estimations are calculated by comparing Kelley Blue Book Private Party Values of vehicles similar to yours over time, as well as forecasts from Manheim Auction data comparing current and projected auction values against current Kelley Blue Book Private Party and Trade-In Values. This is not a guarantee of actual depreciation. Local weather conditions, market factors and driver performance will also impact your vehicle's actual depreciation.
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Fuel Capacity | 16.9 gallons | ||
---|---|---|---|
Front Head Room | 41.0 inches | ||
Front Leg Room | 43.1 inches | ||
Max Seating Capacity | 5 | ||
Minimum Ground Clearance | 8.4 inches | ||
Overall Length | 173.7 inches | ||
Front Shoulder Room | 57.1 inches | ||
Towing Capacity, Maximum | 3500 lbs. | ||
Wheel Base | 100.4 inches | ||
Gross Vehicle Weight Rating (GVWR) | 5540 lbs. | ||
Payload Capacity | 1236 lbs. | ||
Width with mirrors | 86.2 inches |
Alloy Wheels | Available | ||
---|---|---|---|
Fog Lights | Available | ||
Number of Doors | 2 doors | ||
Privacy Glass | Available | ||
LED Headlights | Available |
City | 20 mpg | ||
---|---|---|---|
Highway | 21 mpg | ||
Combined | 20 mpg |
Drivetrain | 4WD | ||
---|---|---|---|
Transmission Type | Manual | ||
7 speed | Available | ||
Recommended Fuel | Regular | ||
Hill Descent Control | Available | ||
Hill Start Assist | Available |
Horsepower | 275 @ 5700 RPM | ||
---|---|---|---|
Torque | 315 @ 3400 rpm | ||
Engine | 4-Cyl, EcoBoost, Turbo, 2.3 Liter |
Basic | 3 years / 36000 miles | ||
---|---|---|---|
Powertrain | 5 years / 60000 miles | ||
Corrosion | 5 years / Unlimited miles |
Co-Pilot360
Standard in every new Bronco, the Co-Pilot360 array includes forward-collision warning with automatic emergency braking and pedestrian detection, post-collision braking, automatic high beams, and hill start assist.
BLIS
Or Blind Spot Information System. This feature — standard in the Outer Banks and Wildtrak models, optional in the rest of the 2022 Bronco range — monitors the vehicle’s blind spots and warns the driver. A rear cross-traffic alert is also included.
Evasive steering assistance
It’s good to see something more often found in luxury cars making it into the mainstream. Evasive steering assistance is part of the optional Lux package. It adds extra force when the driver has to make sudden steering moves to avoid an accident.
Used 2023 Ford Bronco | Used 2023 Toyota Venza | Used 2023 Subaru Outback | Used 2023 Kia Sorento | ||
---|---|---|---|---|---|
Price | $34,315 | $31,319 | $27,967 | $27,942 | |
KBB.com Rating | 4.2 | 4.4 | 4.6 | 4.7 | |
Consumer Rating | 4.7 | 4.6 | 3.9 | 3.9 | |
Fuel Economy | City 20/Hwy 21/Comb 20 MPG | City 40/Hwy 37/Comb 39 MPG | City 26/Hwy 32/Comb 28 MPG | City 24/Hwy 29/Comb 26 MPG | |
Fuel Type | Gas | N/A | N/A | N/A | |
Safety Rating | N/A | 5.0 | 5.0 | 4.0 | |
Seating Capacity | 5 | 5 | 5 | 7 | |
Basic Warranty | 3 years or 36000 miles | 3 years or 36000 miles | 3 years or 36000 miles | 5 years or 60000 miles | |
Horsepower | 275 @ 5700 RPM | 219 @ 5700 RPM | 182 @ 5800 RPM | 191 @ 6100 RPM | |
Engine | 4-Cyl, EcoBoost, Turbo, 2.3 Liter | 4-Cyl, Hybrid, 2.5 Liter | 4-Cyl, 2.5 Liter | 4-Cyl, GDI, 2.5 Liter | |
Drivetrain | 4WD | AWD | AWD | FWD |
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Yes, the 2023 Ford Bronco is a good car. Its Kelley Blue Book rating of 4.2 out of 5 is within 10% of our average rating.
2023 Ford Bronco city/highway fuel economy ratings range from 15/16 mpg to 20/21 mpg, depending on trim and equipment.
Used 2023 Ford Bronco prices currently range from $34,315 for the Big Bend Sport Utility 2D to $67,614 for the Raptor Sport Utility 4D when purchasing from a dealership, depending on a range of factors like equipment, mileage, and condition.
The cheapest 2023 Ford Bronco is the Big Bend Sport Utility 2D, with a Kelley Blue Book Fair Purchase Price of $34,315.
The 2023 Ford Bronco is part of the 5th-generation Bronco, which our owners give an above-average reliability rating of 4.8 out of 5.