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Frankie Rogers is a senior editor for Kelley Blue Book and focuses on the production of content. She edits and formats content, creates monthly deals lists, is a media asset curator, and photographs cars for various articles and inclusion in KBB’s image library. Her 16+ years at Kelley Blue Book have included roles as a Blue Book copy editor, press vehicle wrangler, and VIN analyst. In her spare time, she can be found tinkering with her 1970 Chevrolet Camaro, trying out new recipes in her cast iron pans, and spoiling her two cats, Grayson and Thaddeus.

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Eric Brandt, Author at Kelley Blue Book

Scott Hinderer is an award-winning copy editor. Before joining Cox Automotive in 2022, he built a 15-year career in print and digital journalism. His diverse résumé brings a broad perspective and commitment to accuracy to Autotrader and Kelley Blue Book that enrich the reader experience. Scott has a Bachelor of Arts in English from Salisbury University.

Scott Hinderer

Russ Heaps has produced automotive content for newspapers, magazines, and websites since 1987. Knight-Ridder recognized his contributions in founding and supplying content for the stand-alone auto section in the Boca Raton News with a Knight-Ridder Excellence award nomination in 1990. He began contributing advice and other automotive-related content to Cox Automotive as a contractor in 2010. Cox Automotive brought Russ on board as Senior Editor, Advice for Kelley Blue Book in 2022. Previously, he contributed financial and automotive content for Bankrate.com. He was also managing editor for Auto World and NOPI Street Performance Compact magazines for four years. His work has appeared in the Washington Times, the Miami Herald, the Palm Beach Post, and a host of other newspapers on a syndicated basis. 
Russ also has a deep background in travel as the supervising producer for the syndicated television series Discover America where he also wrote scripts and field-produced episodes. Additionally, he authored travel stories for AAA of the Carolinas Magazine.
He graduated Wittenberg University with a degree in Political Science. His passions are friends, cars, bourbon, and the Pittsburgh Steelers.

Russ Heaps

Compact Car

Compact Car Articles - Kelley Blue Book

2026Subaru Impreza

2026Subaru Impreza Archives - Kelley Blue Book

hatchback

hatchback Archives - Kelley Blue Book

$23,500 - $28,499

$23,500 - $28,499 Archives - Kelley Blue Book

$28,500 - $33,499

$28,500 - $33,499 Archives - Kelley Blue Book

2-Line Blurb

140-Character Blurb

The Subaru Impreza is an affordable, spacious, and practical compact hatchback with standard all-wheel drive (AWD).

Cons

<ul>
<li>Most rivals are more efficient</li>
<li>No manual transmission</li>
</ul>

Power, Ride, and Handling

Driving Impressions

The 2026 Subaru Impreza is powered by a 152-horsepower 4-cylinder engine matched with a CVT automatic transmission and all-wheel drive. A familiar staple of <a href="https://www.kbb.com/subaru/">Subaru</a> models, it produces sufficient thrust to make piloting an Impreza an enjoyable enough experience. It can come off a bit coarse if you’re not used to Subaru’s trademark flat engines, but its refinement levels are above those of earlier Impreza generations.
Even more refined is the gutsier 2.5-liter boxer engine that powers the Impreza RS. This turns up the heat with 180 horsepower and is an easy upgrade to recommend if your budget allows it. That little extra power is noticeable; it drives a little smoother, and the fuel economy is about the same between the two engines.
Perhaps more significantly, the refined Impreza boasts outstanding ride quality. Subaru stiffened the chassis a bit in the 2024 redesign, which allowed the use of softer springs and firmer shock absorbers. The result? We find the Impreza a practical compact hatchback that’s remarkably comfortable on long trips but quite capable on twisty pavement.
<h3>Fuel Economy</h3>
The 2026 Subaru Impreza is rated at 27 city/34 highway/30 combined mpg with its base engine. All three of those numbers drop by one with the bigger engine in the RS, making a negligible difference in fuel costs.
The Impreza is about as efficient as the Mazda3, but the Honda Civic Hatchback and Toyota Corolla Hatchback get 34 and 35 combined mpg, respectively. The Civic Hatchback has a <a href="https://www.kbb.com/honda/civic-hybrid/">hybrid option</a> that gets up to 48 combined mpg and is priced close to the Impreza RS.

Sporty Styling

Exterior

Now that the Subaru Impreza only comes in the Sport and RS trims, every model has a distinctly sporty look to it. Both trims have stylish 18-inch wheels with a dark gray finish, and the RS trim adds extra black exterior accents. A nice addition for 2026 is the new Citron Yellow Pearl paint option.

FAQs

Our Favorite Features and Tech

Favorite Features

All-wheel drive 
A Subaru hallmark, with active torque vectoring to deliver the right amount of drive to each wheel for optimum grip and stability, all-wheel drive is standard in every new Impreza.
EyeSight 
The Impreza’s EyeSight driver assist includes forward collision warning with pedestrian and cyclist detection, automatic emergency braking, lane departure warning, and advanced adaptive cruise control with lane centering.
Infotainment system 
Subaru fits an 11.6-inch touchscreen into every 2026 Impreza, which is accompanied by wireless Apple CarPlay/Android Auto smartphone integration.
Paddle shifters 
Although they’re not a replacement for a stick shift, steering wheel-mounted paddle shifters in the Impreza enable a manual mode with eight preset gear ratios, creating a more engaging driving experience.
RS model 
Rolling on a sport suspension, wearing unique exterior treatments, bringing extra safety tech, and producing 180 hp, we think the RS is worth the extra cost.
Harman Kardon audio 
The Impreza RS offers an optional Harman Kardon 10-speaker, 432-watt premium audio system, which brings music and podcasts to life.

Functional Interior

Interior

In typical Subaru fashion, the Impreza has a functional and practical interior that’s low on frills. The quality and durability are good for the price point. The interior’s centerpiece is a vertically oriented 11.6-inch infotainment display. The big icons are easy to manage, but this system is already feeling a little dated compared to some rivals. At least wireless Android Auto and Apple CarPlay come standard, and the HVAC controls still use physical buttons.
Interior space in the Subaru Impreza is great for a compact hatchback. 36.5 inches of rear legroom and class-leading 38 inches of rear headroom make it one of the most accommodating back seats for taller adults in this class. There’s 20.4 cubic feet of cargo room behind the rear seats and a whopping 56 cubic feet with the back seats folded down. The Impreza is among the roomiest compacts in its class, but the Civic Hatchback has a little extra cargo space and rear legroom.

Is the YMM a Good Vehicle?

Is the YMM Reliable?

KBB Editors' Overview

The Subaru Impreza is the offbeat brand’s most affordable car, and it brings with it many of the charms that people love about the brand. Some Subaru hallmarks like strong safety ratings and standard all-wheel drive are accounted for, plus it has the frugality and practicality of a compact hatchback with adult-friendly interior space, even in back. The RS trim turns up the fun while keeping it fuel-efficient, and a few options like a sunroof and Harman Kardon audio system make it more premium than you might expect.
We’ve spent hundreds of hours driving and evaluating this generation of <a href="https://www.kbb.com/cars/best-compact-cars/">compact cars</a>, including the Subaru Impreza.

Optional Equipment

Pricing - Dynamic

The 2026 Subaru Impreza starts at $27,790 for the Sport trim and $30,690 for the RS model.
<table style="border-collapse: collapse; width: 100%;">
<tbody>
<tr>
<td style="width: 50%;">Impreza Sport</td>
<td style="width: 50%;">$27,790</td>
</tr>
<tr>
<td style="width: 50%;">Impreza RS</td>
<td style="width: 50%;">$30,690</td>
</tr>
</tbody>
</table>

Pricing - Static

The starting price of the Subaru Impreza is a little high compared to the rest of the compact hatchback class, but remember, it ditched its base trim this year. It’s similarly priced to similarly equipped cars in this class, like the hatchback versions of the <a href="https://www.kbb.com/honda/civic/">Honda Civic</a>, <a href="https://www.kbb.com/toyota/corolla-hatchback/">Toyota Corolla</a>, and <a href="https://www.kbb.com/mazda/mazda3/?bodystyle=hatchback">Mazda3</a>. Notably, the Impreza is one of America’s most affordable vehicles with all-wheel drive.
Before buying an Impreza, check the Kelley Blue Book Fair Purchase Price to know what you should really pay. Subaru Impreza resale value is a little above average for the segment. Recouping more money when selling a vehicle can mean a bigger down payment and lower monthly payments on the next one.

Pros

<ul>
<li>Standard AWD</li>
<li>Good interior space</li>
<li>Peppy RS trim</li>
</ul>

Quick New

<ul>
<li>Base trim discontinued</li>
<li>More safety tech</li>
<li>Citron Yellow paint option</li>
</ul>

Safety

Standard Equipment

Trims

Engine and Transmission

Under the Hood

The Impreza Sport is powered by a 2.0-liter 4-cylinder engine that produces 152 hp and 145 lb-ft of torque. This horsepower is about the same as that of the Civic and Sentra; however, it’s less than that of the Corolla and the class-leading Mazda3.
The RS has a 2.5-liter 4-cylinder engine that generates a more spirited 180 hp and 178 lb-ft of torque. Both have a continuous variable automatic transmission (CVT) that sends power to all four wheels. Unfortunately, there’s no manual option like there is for the sportier versions of the Civic, Corolla, and Mazda3.
<h3>3-Year/36,000-Mile Warranty</h3>
Subaru’s current new-car warranty lasts three years or 36,000 miles, whichever happens first. The powertrains are covered for five years or 60,000 miles, which is typical for the class. Subaru offers free routine maintenance for the first two years or 24,000 miles.
<h3>Safety</h3>
The Insurance Institute for Highway Safety (<a href="https://www.iihs.org/ratings" target="_blank" rel="noopener">IIHS</a>) gave the Impreza the top “Good” rating in every category of its testing except the moderate overlap front crash test, where it got a “Marginal” rating. The National Highway Traffic Safety Administration (<a href="https://www.nhtsa.gov/ratings" target="_blank" rel="noopener">NHTSA</a>) gave it the top 5-Star overall safety rating. The Subaru Impreza is well-equipped with standard safety features. The standard EyeSight safety tech suite has a wider camera view, automatic emergency braking, and advanced adaptive cruise control with lane centering. Emergency Lane Keep Assist is included on models equipped with blind-spot detection and rear cross-traffic alert.

What's new for 2026

This year, the 2026 Subaru Impreza lineup is simplified with only two trims: Sport and RS. The old base trim has been discontinued. Citron Yellow Pearl joins the color palette as a new premium paint option, and there’s a new Auto Vehicle Shutdown feature that turns off the engine after idling for 30 minutes. Additionally, a new Emergency Lane Keep Assist is now standard in RS and optional in Sport.

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2026 Subaru Impreza Expert Review - Kelley Blue Book

Kelley Blue Book

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Matt Degen is an author specializing in reviewing cars with the goal of helping you find the best one for your needs. Prior to joining Kelley Blue Book in 2012, he was a writer and editor for over a decade at The Orange County Register newspaper. There he covered automobiles, music and food -- all things Matt is passionate about. He holds degrees in Communications and Culinary Arts. When not evaluating vehicles, he is cooking on his YouTube channel.

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Midsize SUV Crossover

Midsize SUV Crossover Articles - Kelley Blue Book

2026Subaru Ascent

2026Subaru Ascent Archives - Kelley Blue Book

suv Archives - Kelley Blue Book

$38,500 - $43,499

$38,500 - $43,499 Archives - Kelley Blue Book

$43,500 - $48,499

$43,500 - $48,499 Archives - Kelley Blue Book

$48,500 - $53,499

$48,500 - $53,499 Archives - Kelley Blue Book

The capable and practical Subaru Ascent is a rugged choice in midsize family SUVs. It also has great safety scores and good resale value.

<ul>
<li>So-so engine</li>
<li>Aging tech</li>
<li>Cramped third row</li>
</ul>

The 2026 Subaru Ascent is motivated by a 260-horsepower turbocharged 4-cylinder engine matched with a continuously variable automatic transmission (CVT) and all-wheel drive. The horsepower count is on the low end among 3-row midsize SUVs. For instance, the Chevy Traverse has 328 hp, the Ford Explorer has 300 hp, and the <a href="https://www.kbb.com/kia/telluride/">Kia Telluride</a> has 291 hp. A sprint to 60 mph from a standstill takes just under 7 seconds, which is okay for this class.
Still, the Subaru Ascent delivers an agreeable driving experience. The ride is smooth, the cabin is reasonably quiet, and the seats are supportive. The handling isn’t particularly agile, but that’s forgivable in a family SUV. Regardless of the driving situation, we find the Ascent manageable, comfortable, and adequately powered.
The Ascent doesn’t skip a beat if the roads get ugly. The standard all-wheel drive, generous ground clearance, and X-Mode with hill-descent control make it great in the snow and for mild off-roading. Comparable SUVs in this class with at least a modicum of off-road chops include the Jeep Grand Cherokee L, Honda Pilot TrailSport, <a href="https://www.kbb.com/chevrolet/traverse/">Chevy Traverse</a> Z71, <a href="https://www.kbb.com/ford/explorer/2026/">Ford Explorer</a> Tremor, and <a href="https://www.kbb.com/nissan/pathfinder/">Nissan Pathfinder</a> Rock Creek.
<h3>Fuel Economy</h3>
Considering the Ascent has standard all-wheel drive, its 22 mpg in combined driving (20 city/26 highway) compares well to even some of its front-wheel-drive (FWD) competitors. However, all but the base trim of the Ascent get knocked down to a 21 mpg combined rating because of their bigger 20-inch wheels.

Rugged Exterior

The Subaru Ascent’s appearance changes slightly depending on the trim. A nice update to the base Premium trim this year is that it adopts some of the styling elements of the now-discontinued Onyx Edition, like black exterior trim and black wheels. The stylish Bronze Edition builds on the Limited trim with bronze accents, wheels, and interior stitching.

Standard AWD 
Every Ascent trim includes Subaru’s symmetrical all-wheel-drive system and X-Mode with hill-descent control, making it a competent off-roader for a 3-row family SUV.
Wireless Android Auto and Apple CarPlay 
This handy feature brings your maps, music, and more to the screen in your SUV without the need to take your phone out of a purse or pocket. We love to see it as a standard feature on the Ascent.
EyeSight 
Subaru’s extensive suite of driver-assist and safety technologies such as automatic emergency braking, adaptive cruise control, and lane-keep assist helps keep you and yours safe. Blind-spot monitoring is also standard.
11.6-inch touchscreen 
Featuring large icons, physical knobs for volume and tuning, and toggle switches for temperature control, this center-mounted touchscreen puts the driver in control.
All-Weather Package 
This bundle of features, standard on every trim, includes heated front seats, heated outboard mirrors, and heating elements at the base of the windshield to help prevent ice buildup on the wiper blades.
Available Harman Kardon audio 
Designed for the music lover, this audio upgrade includes 13 speakers, a subwoofer, and 792 watts of power. It’s standard on the Limited trim and up.

3-Row Interior

The interior of the Subaru Ascent has three rows of seats with room for up to eight people, or seven if you opt for second-row captain’s chairs instead of a bench. We find the first two rows spacious and comfortable, but would only relegate the kiddos to the third row. An adult of moderate height will fit back there, but it won’t be comfortable for very long. Its 31.7 inches of legroom places it in the bottom half of its segment. Second-row captain’s chairs make the second row more comfortable and the third row easier to access. They’re optional in the Premium and Limited trims and standard in every other trim.
The interior design is pleasant, and the seat comfort is suitable for long-distance road trips. Now that the Premium trim has standard StarTex water-repellant upholstery, there are no cloth seats in the 2026 Ascent lineup. The interior’s centerpiece is the standard tablet-type infotainment screen. This system is loaded with features like wireless Android Auto and Apple CarPlay, but the native system is showing its age, and the interface can be a bit laggy. The interior grows nicer as you work your way up the model range, with perforated leather seats in the top Touring trims.
The cargo area in the Ascent is about typical for its class. With all the seats in place, it has 17.8 cubic feet of cargo space behind the third row. Fold down the third row, and you get 43.5 cubic feet of space; if you can afford to fold down all of the back seats, you get a generous 75.6 cubic feet of space.

The Subaru Ascent is the answer to Subaru people’s desire for a bigger Outback with 3-row seating. The most family-friendly Subaru has enough seats for the whole family to come along on off-road adventures, but it’s just as suitable for the daily suburban commute. When it comes to the practical stuff, this SUV checks a lot of boxes for a lot of families, including standard all-wheel drive (AWD), the essential infotainment tech, good resale value, and some of the best safety scores in its class. For those who want all of the Subaru charm in a practical family hauler, the Ascent is a unique option in its class.
We’ve spent hundreds of hours driving and evaluating this generation of <a href="https://www.kbb.com/suv/best-mid-size-suvs/">midsize SUVs</a>, including the Subaru Ascent.

The 2026 Subaru Ascent starts at $42,245 for the base Premium trim. The top Onyx Edition Touring model kicks off at $53,445.
<table style="border-collapse: collapse; width: 100%;">
<tbody>
<tr>
<td style="width: 50%;">Ascent Premium</td>
<td style="width: 50%;">$42,245</td>
</tr>
<tr>
<td style="width: 50%;">Ascent Limited</td>
<td style="width: 50%;">$49,335</td>
</tr>
<tr>
<td style="width: 50%;">Ascent Limited Bronze Edition</td>
<td style="width: 50%;">$50,445</td>
</tr>
<tr>
<td style="width: 50%;">Ascent Touring</td>
<td style="width: 50%;">$52,615</td>
</tr>
<tr>
<td style="width: 50%;">Ascent Onyx Edition Touring</td>
<td style="width: 50%;">$53,445</td>
</tr>
</tbody>
</table>

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