- The new plug-in lets U.S. shoppers configure a BMW, check out current lease pricing, and explore financing options.
- Customers can compare available vehicles and schedule a test drive at a participating BMW center through ChatGPT
BMW of North America has launched a vehicle-shopping plugin in ChatGPT that lets U.S. customers research and configure a new BMW through a conversation with the tool. The tool also provides current financing options and lets shoppers schedule a test drive at a participating BMW center.
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The launch comes as more shoppers turn to artificial intelligence for help with their next vehicle purchase. According to data from Kelley Blue Book parent company Cox Automotive’s Auto Retail Tracker, 63% of car shoppers plan to use AI when buying their next vehicle.
How It Works
The car shopping process becomes easier for shoppers with the plug-in. It allows them to have casual conversations with ChatGPT and feel more comfortable by limiting paperwork and confusing language. Shoppers can describe their priorities: cargo space, all-wheel drive (AWD), performance, and budget, in a short amount of time. The plug-in uses BMW’s configurator data to suggest models and trim levels that match those preferences.
Related: BMW Adds Natural Language Virtual Assistant
Shoppers can adjust details such as exterior color, drivetrain, wheels, options, and packages. They can also compare their selected configuration with similar vehicles currently in stock.
From Shopping to a Test Drive
Once shoppers configure a vehicle, they can request financing options and schedule a test drive at their local BMW dealership. All this can be completed through ChatGPT. BMW says its model, trim, and option recommendations use the latest data in real time. If the shopper needs information beyond what the configurator can provide, the app can still access it online.
Where to Find It
The BMW plug-in is available through ChatGPT online and on your smartphone. Shoppers can find it under the “Plug-ins” menu by searching for BMW.
