We finally know what the Hyundai Ioniq 5 electric vehicle (EV) looks like. But, because advertising gets weird as the Superbowl approaches, we only know it because a mysterious agency needs to…deliver…a…seed…or something like that?
Hyundai released a 45-second “trailer” featuring about 8 seconds of footage of the Ioniq 5, spliced into shots of fistfights, people in fashionable clothes looking concerned, and retinal scanners.
The Ioniq 5 is the second of 23 EVs Hyundai plans to bring to the U.S. in the next few years. Equipped with all-wheel drive and an advertised range of 342 miles, it will compete in the compact crossover segment. Shadowy teaser shots released over the last month have shown a clean, curvy car with a square, pixel-inspired theme to its lighting and wheel hubs that suggests a retro-futuristic blend of the 2020s and 1980s.
Unfortunately, that’s nearly all we know at this point. We hope the trailer is the first hint of a Superbowl advertising campaign that will give us more detail on the car, if not tell us whether the bad guys got the seed.
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