The Ford Mustang Mach-E electric crossover has been a critical success, winning the 2021 North American Utility Vehicle of the Year award with its rakish styling, 300-mile driving range, 5-seat comfort, and 3.5-second 0-to-60 time.
It’s also been late. At least 4,500 people with Mach-E orders await delivery as Ford addresses an unspecified quality issue. Now, Ford is apologizing to them with some fairly impressive incentives.
An email sent to buyers still waiting on delivery of their Mach-E this week reads, in part:
“We continue to build and ship vehicles every day, but we’re doing so with meticulous attention to detail and dedication to quality. Your vehicle timing was impacted by more than one of these quality checks. … Because we believe that customers should be treated like family, we are providing you a $1,000 private offer on your Mustang Mach-E at time of delivery at your Ford dealership. Your dealer is aware of this unique offer. If you have already taken delivery, you can contact Ford at the number listed below to claim this offer. We are also providing you with an additional 250 kWh of complementary DC fast charging on us.”
Some buyers have received a similar email without the $1,000 cash offer. Ford says the difference in the offers relates to how long customers have spent waiting for delivery.
