- Curated by Cadillac extends to Escalade IQ for 2027, offering extremely personalized customization options
- Celestiq Night Test model debuts with dark, moody colors and accents
- A new V-One racecar prototype takes notes from the brand’s popular V-Series.R
The annual Monterey Car Week is in full swing in California, featuring automotive exhibitions, auctions, and reveals galore. Automotive enthusiasts gather for 10 days of events celebrating classic cars, motorsports, and luxury vehicles.
Many well-known luxury automakers also use this time to debut new models and share news. Cadillac has had a few tricks up its sleeve this week, including releases on the Curated by Cadillac program for the Escalade IQ, a one-of-a-kind Celestiq Night Test model, and a new V-One racing concept car.
Curated by Cadillac — A Way to Customize Your Escalade IQ
Cadillac’s luxury flagship SUV buyers can now more extensively customize their Escalade IQ electric SUV thanks to the Curated by Cadillac program. The program is a concierge-led design experience based on the Celestiq customization process. Initially offered only on Cadillac CT-5 V Blackwing models, now Escalade IQ owners can enjoy the privilege.
The program’s offerings go beyond choosing from a couple of standard interior and exterior options. Customers can access over 160 exterior paint colors and finishes, and up to 44 colors for all three rows of seating, the center console, and floor mats, enabling over a million different design combinations.
A design concierge works with owners during each step in the process to ensure the buyer’s vision comes to life. This isn’t as a simple “choose your color and move on.” Instead, it involves a thorough process to help customers create a vehicle unique to them. Cadillac hand-paints and hand-builds each Escalade IQ in the program and assigns it a unique vehicle identification number (VIN).
This laborious process comes at a cost, however. In addition to the vehicle’s MSRP and dealer fees, the Curated by Cadillac package adds $54,995. Cadillac has not yet released pricing for the 2027 Escalade IQ, but historically, the vehicle has started around $130,000. That means the cost of both could push you closer to the $200,000 range.
Celestiq Goes Dark
The brand’s ultra-luxury sedan, the roughly $400,000 Celestiq, offers a similar buying experience: precise, distinctive, and highly individualized. Each vehicle is made to order, and customers can customize the Celestiq to their heart’s desire with their own concierge team.
For Monterey Car Week, Cadillac revealed what the Celestiq could look like with dark mode enabled.
Enter the Celestiq Night Test, a darkened version of the model, painted in Caspia Metallic, a midnight blue, with dark-finished wheels and low-contrast Jade accents. The monochrome theme extends to the interior, with a gray-and-black cabin featuring carbon fiber and brushed metal accents.
V-One Racing Concept Car With a Driver-Focused Approach
Cadillac’s V-Series.R racecar has made a name for itself in motorsports. Since its 2023 debut, Cadillac Racing has recorded 10 victories, 16 pole positions, and 32 podiums.
Now, the luxury brand builds on the success of the V-Series.R with a new concept car: the V-One. The concept aims to blend Cadillac’s momentum in the racing world with the brand’s commitment to customer-driven performance, technology, and design.
The V-One shares many of its foundations with the V-Series.R, including the same hybrid V8 drivetrain, suspension, and transmission. With a focus on the driver, Cadillac designed the concept to maintain the same level of performance while making it easier to operate, with an interface that provides clear feedback and coaching.
The exterior shares the same look as the V-Series.R, but Cadillac says it features personalized design elements showcasing the brand’s elevated idea of “performance luxury.” For example, the hand-spray-painted gradient from silver to navy is said to “reflect the journey from day to night during an endurance race.” Who said race cars couldn’t be poetic?
