Looking to emphasize the custom nature and limited volume of its V10-powered Viper, Dodge introduced a new model that allows the vehicle to be custom-tailored with more than 25 million unique combinations. The 2015 Dodge Viper GTC not only allows this high level of customization, but it is also part of the new Viper Concierge service providing a single point of contact throughout the order and build process.

"The Dodge Viper is an iconic, one-of-a-kind, hand-built American Supercar with a 645-horsepower hand-built aluminum V10, a hand-crafted body comprised of hand-laid carbon fiber, aluminum, magnesium and high-strength steel and a racing pedigree," said Dodge President Tim Kuniskis. "Because every Viper is hand crafted with such an extreme level of detail, we have the unique opportunity to customize each vehicle to their exact specifications. Now, Viper owners will be able to say their Viper is truly one of a kind."

Also: 2015 North American International Auto Show

Paint choices limited to 8,000

Buyers can choose from 8,000 colors for the exterior plus 24,000 custom stripe colors, 10 wheel options, 16 interior trims and 6 aerodynamic packages. To help confirm an owner's color preferences, Dodge will send them a 1:18 scale speed form replica decked out in the ordered paint scheme.  In addition, Dodge will not build two of the same color configurations in the same model year to ensure the individuality of each car.

The 2015 Dodge Viper GTC, which joins the standard Viper SRT, GT, GTS and TA models in the lineup, has a starting price of $94,995, $10,000 more than the standard car, but it also includes in addition to the unique color, wheel and aerodynamic kit combinations, the concierge service, personalized instrument panel badge and access to a special website designed to track the car's assembly progress. Dealers will begin taking Viper GTC orders beginning in February.


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