Boasting a new and far more visible relationship to its street-legal counterpart, the 2013 Dodge Charger NASCAR Sprint Cup racer got its formal unveiling at last weekend's Sprint Cup event at the Las Vegas Motor Speedway. Like the 2013 Ford Fusion Sprint Cup car that broke cover in late January, this new Dodge-based entry takes full advantage of NASCAR's revamped rules to stress its at least semi-direct connection with the volume-build Charger.
The regulation changes allowed all automakers a lot more latitude in juggling various design elements, particularly in the greenhouse area, to make the upcoming Sprint Cup cars at least look more like their production cousins. In the case of the Dodge Charger, that new freedom also extended to incorporating the slick side-body character line, which, according to Ralph Gilles, President and CEO - SRT Brand and Motorsports, was lifted directly from the street car.
"The race fans delivered a clear message," said Gilles. "NASCAR listened. We went to work, following the guidelines established for all manufacturers by NASCAR. The Dodge Charger revealed today validates our resolve to deliver a product that will be easily identifiable on the track without compromise in the area of competition."