General

2025 Lincoln Navigator Gets 6-Figure Price Tag

2025 Lincoln Navigator L Black Label in Crystal White

Lincoln has almost completely redesigned its Navigator full-size SUV for 2025. It has an imposing new look and a unique interior with a high-mounted screen stretching from door to door. The SUV also gets a feature new to the Lincoln brand: a 6-figure price tag for even the base model.

The 2025 Navigator will start at $101,990, including a mandatory $1,995 destination fee.

The outgoing 2024 Navigator starts at $85,260.

2025 Lincoln Navigator L Black Label front cabin.

Almost All-New, High Tech, and Luxurious

Lincoln considers the 2025 model an entirely new generation of Navigator. Purists might quarrel with that, as it uses the same chassis, engine, and transmission as the 2024 model. But the body and interior are entirely new.

And the interior is a showstopper.

A 48-inch-diagonal screen surface stretches almost from door to door. It’s mounted high, at the base of the windshield, giving it a long focal length, meaning your eyes have to adjust little as they move back and forth between the screen and the roadway. The squared-off steering wheel never blocks your view of it. You control it with a smaller touchscreen mounted lower and closer to the driver.

I’ve tested the same setup in the 2024 Lincoln Navigator and found it a stunning piece of design – the most user-friendly car interface I’ve ever experienced. But you can get it on a Nautilus for under $53,000.

The 2025 Navigator is far more luxurious and much larger. Even the base model includes a 28-speaker Revel Ultima 3D Audio system and Ford’s BlueCruise hands-free highway driving system. Available features include heated, ventilated, massaging seats in both the first and second rows.

A clever split tailgate makes loading and unloading easy and opens if you simply stand behind the car with the key in your pocket.

But its major rivals, including the 2025 Cadillac Escalade and the all-new Infiniti QX80, can almost all be had for a 5-figure price.

The seats of the 2025 Lincoln Navigator

2025 Lincoln Navigator Build and Price

All prices include a mandatory $1,995 destination fee.

Trim LevelMSRP + Destination Fee
Reserve$101,990
Reserve Long Wheelbase (LWB)$104,980
Jet Appearance Package$104,990
Jet Appearance Package LWB$107,980
Black Label$118,490
Black Label LWB$121,485