The 2024 Ford Mustang is still a few months away from reaching dealership lots. But not being on sale yet hasn’t saved it from price increases.
New pricing information on Ford’s website shows a price bump of $1,000 for most trim levels and $1,300 for the high-performance Mustang Dark Horse.
The culprit? Car and Driver explains, “The price increase is a result of the new seventh-generation pony car getting hit with a gas-guzzler tax, which applies to vehicles that don’t meet federal fuel-economy standards.”
The tax doesn’t explain all the price increases, though. Several Dark Horse options have seen price bumps. The Appearance Package jumps by $250 to $1,500, and the Handling Package by $495 to $4,995. The optional carbon fiber wheels rise $500, now costing $8,995.
The price is increasing, but buyers will likely pay it anyway. Soon after it arrives this summer, the Mustang will become the last gas-powered muscle car. Dodge will retire the Challenger at the end of 2023. Chevrolet has announced that Camaro production will end in 2024.
2024 Mustang Pricing:
Ford also charges a $1,595 destination fee on all Mustangs. Convertible models of the EcoBoost, EcoBoost Premium, and GT Premium will be offered, but Ford’s website does not currently list prices for them.
| 2024 Ford Mustang | Old MSRP | New MSRP | Difference |
| Mustang EcoBoost Fastback | $30,920 | $30,920 | $0 |
| Mustang EcoBoost Premium Fastback | $36,445 | $36,445 | $0 |
| Mustang GT Fastback | $41,495 | $42,495 | +$1,000 |
| Mustang GT Premium Fastback | $46,015 | $47,015 | +$1,000 |
| Mustang Dark Horse Fastback | $57,970 | $59,270 | +$1,300 |
