According to Reuters, Porsche thinks electric cars could make up 80% of its sales by 2030. But the company “aims to make its iconic 911 the only internal-combustion engine (ICE) model left standing.”
The company had previously announced plans to be carbon-neutral by 2030. But Reuters’ claim – from an interview with Karl Dums, senior project lead for e-fuels at Porsche — may be the first time a company official has said Porsche could end up with just one ICE model.
Porsche has a long way to go to get to 80%. Electrek reports sales of its Taycan electric vehicle (EV) “fell 16% last year to 34,801 units.” The company attributed slow sales to supply chain problems, but Electrek notes that “the trend has continued this year, with Taycan EV sales slipping another 4.7% in the first half of 2023.”
Porsche “confirmed it still expects to hit its EV sales target of 12% to 14% delivery share” by the end of this year, Electrek says.
Porsche built its reputation on sales of nimble sports cars. But, like most automakers, its best sellers are SUVs.
The Macan compact SUV is the sales leader most months. Today, it’s available with a turbocharged 4-cylinder or two different turbocharged 2.9-liter V6 engines. But an electric version has long been in the works, based on the same 800-volt architecture as the Taycan. Many observers expect it for the 2024 model year, but Porsche hasn’t fixed a date for its debut.
Electrek reports that following the Macan “will be the electric 718 in 2025, the Cayenne EV in 2026,” and a new 7-passenger electric luxury SUV dubbed “K1” in 2027.
Porsche also plans an ultra-high-performance SUV above the Cayenne.
