General

10 Automakers of 1926, Lost to Time

As Kelley Blue Book celebrates its 100th anniversary, there is no better time to revisit the automotive landscape of 1926. In that year, the road ahead was anything but certain. Innovation was accelerating, competition was intense, and automakers were taking chances in a rapidly changing world. 

For many automakers, however, there was no guarantee of survival. The 10 automakers highlighted here were active in or around that pivotal year, and each one helped shape the automotive world. These companies grappled with shifting markets, embraced new technologies, and moved faster than ever before. Some companies survived the long haul, while others did not.

10 Auto Brands from 1926: A Timeline

A snapshot of automakers active in or around 1926 showing when each brand began, when it ended, and notable transitions (such as mergers) that shaped the industry.

1850
Studebaker vehicle image
Studebaker
Founded: 1852
Discontinued: 1966
Transition: Studebaker-Packard (mid-1950s)

Started as a wagon/coachbuilder; later became a major automaker and formed Studebaker-Packard.

Coachbuilder → Automaker Mid-century
1890
Oldsmobile vehicle image
Oldsmobile
Founded: 1897
Discontinued: 2004

Early American automaker; later a General Motors division. One of the longest-running nameplates on this list.

GM division Lasted into the 2000s
1900
Packard vehicle image
Packard
Founded: 1899
Discontinued: 1958
Transition: Studebaker-Packard era (1950s)

Prestige luxury marque; its final chapter overlapped the Studebaker-Packard period.

Luxury Studebaker-Packard
Marmon vehicle image
Marmon
Founded: 1902
Discontinued: 1933
Transition: Marmon-Herrington (later continuation)

Known for engineering ambition and luxury; the Marmon name later continued via Marmon-Herrington.

Luxury/innovation 1930s
1910
Hupmobile vehicle image
Hupmobile (Hupp)
Founded: 1909
Discontinued: 1940

A Detroit-era maker that struggled as the market shifted; production ended around the start of World War II.

Detroit era 1940s
Hudson vehicle image
Hudson
Founded: 1909
Discontinued: 1957
Transition: Merged with Nash to form AMC (1954)

A major American name that transitioned into AMC after merging with Nash-Kelvinator.

Merged → AMC Name ended 1957
Stutz vehicle image
Stutz
Founded: 1911
Discontinued: 1939

Performance-leaning and upscale; the Depression years were especially hard on niche luxury makers.

Performance 1930s
Nash vehicle image
Nash
Founded: 1916
Discontinued: 1957
Transition: Merged with Hudson to form AMC (1954)

Nash-Kelvinator merged with Hudson to create AMC; the Nash brand name continued through the late 1950s.

Merged → AMC 1950s
1920
Duesenberg vehicle image
Duesenberg
Founded: 1920
Discontinued: 1937
Transition: Auburn/Cord umbrella (peak years)

Ultra-luxury with a racing pedigree; a symbol of 1920s ambition and the fragility of prestige markets.

Ultra-luxury 1930s
Pontiac vehicle image
Pontiac
Founded: 1926
Discontinued: 2010

Introduced by GM in 1926; became a performance-leaning American staple that lasted until 2010.

GM brand Lasted to 2010

A century later, their rise and fall offer more than historical insight. Seeing the highs and lows provides perspective on an industry that has never stopped evolving. While automakers continue to adapt, innovate, and push what's possible, their legacies remind us that every breakthrough leaves a lesson behind. Every milestone, like this centennial celebration, is built on the journeys of those who came before.