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Kelley Blue Book provides values and other information specific to your location.

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What are the Fair Market Range and Fair Purchase Price?

The price you should pay for a new car, called the Fair Purchase Price, typically falls in the middle of the
Fair Market Range. Updated weekly, prices within this range are based on unbiased (“fair”) analysis to
help you buy with confidence.

The Fair Market Range and
Purchase Price are based on:
  • Data from thousands of deals
  • Current supply and demand
  • Regional & seasonal factors
  • 85+ years of valuations experience
All About Price Advisor

Why are they important?

Fair Purchase Price vs MSRP Looking for a car that is widely available? For most vehicles, the Fair Market Range and Fair Purchase Price are usually below MSRP, sometimes a lot lower, so you could get a nice deal.
Fair Purchase Price vs MSRP If the car you want is difficult to find In some cases, the high end of the Fair Market Range might be near – or above – MSRP (“sticker price”). Even in these cases, the Fair Purchase Price may still save you some money.