KBB.com Linking Policy

Last Updated: 05/23/2011

This Policy sets forth the terms and conditions upon which you are permitted to create a direct hyperlink to the Kelley Blue Book Co., Inc. ("KBB") website located at http://www.kbb.com/ (the "KBB Website"). By creating such a link, you agree to be bound by the terms and conditions set forth in this Policy. KBB reserves the right to revise this Policy at any time, so we encourage you to read it often.


Examples of Permitted Links

You may link to the KBB Website using the following guidelines:

  • To link to a specific car manufacture:
    Ex. <a href="http://www.kbb.com/buick/">Buick pricing and information from KBB.com</a>
  • To link to a specific car manufacture model:
    Ex. <a href="http://www.kbb.com/buick/lucerne/">Buick Lucerne pricing and information from KBB.com</a>
  • To link to a specific car manufacture model Year:
    Ex. <a href="http://www.kbb.com/buick/lucerne/2011-buick-lurcerne">2011 Buick Lucerne pricing and information from KBB.com</a>
  • To link to Kelley Blue Book homepage:
    Ex. <a href="http://www.kbb.com">Kelley Blue Book, The Trusted Source for new and used car values and pricing.</a>

The Permitted Links are the only ones allowed without our prior written permission. The links must be direct; no intermediate pages, advertisements, or re-routes are permitted. You may use the Permitted Links as text-based links using only the words “Kelley Blue Book” or “kbb.com” (the “KBB Marks”) or graphic-based, provided the graphic is one of the approved logos set forth and used in accordance with the guidelines at http://www.kbb.com/company/logo ("KBB Logos"). To the extent necessary under applicable laws, KBB grants to you a non-exclusive, limited, revocable and royalty-free license to use the KBB Marks and KBB Logos solely in connection with a Permitted Link, subject to the terms and conditions set forth in this Policy. You agree to properly and accurately display the KBB Marks and/or KBB Logos in their entirety. You may not modify or alter the KBB Marks or KBB Logos in any manner, or combine the KBB Marks or KBB Logos with any other mark or logo.

No Use of KBB Marks in Ad Text

You agree NOT to use any KBB Marks in any search engine advertising text, including Google AdWords sponsored ads, and expressly agree that Your use of the KBB name, KBB Marks, and/or KBB Logos to link to kbb.com shall not constitute the right to sell, and shall not be used to facilitate the sale of, any product or service of KBB, without the further express written agreement of KBB.

No Framing

You agree not to (i) "frame" any portion of the KBB Website, or display or use a link in any manner that causes any portion of the KBB Website content to be displayed within a frame, or (ii) incorporate KBB Website content into a third-party web site, or (iii) use any other techniques that alter in any way the visual presentation or appearance of the KBB Website.

No Data-Mining

You agree not to use any links to the KBB Website for the purpose of harvesting or data-mining, for creating or distributing a competitive database, or for otherwise engaging in unfair competition with KBB.

Other Prohibitions

In addition to the above prohibitions, you may not: (a) display or use a link in any manner that states or implies any endorsement by, or affiliation with, KBB; (b) display or use any link to directly access any data file contained in the KBB Website; (c) alter, block or otherwise prevent display of any content of the KBB Website; or (d) link to the KBB Website from any website containing obscene, defamatory, harassing, illegal, offensive, or malicious material.

Injunctive Relief

You agree that any breach of this Policy would cause KBB irreparable injury, such that KBB would have no adequate remedy at law. In the event of such breach, KBB shall be entitled to emergency injunctive relief in addition to any other remedies it may have at law or in equity or under the terms of this Policy.

Termination

You agree that KBB may revoke its linking permission at any time in its sole discretion, including for quality control purposes relating to the maintenance of high quality standards for the KBB Marks and KBB Logos. Upon your receipt of notice of such revocation, you shall immediately: (a) discontinue or disable any link to the KBB Website; (b) remove any and all occurrences of the KBB Marks and KBB Logos from your website(s); and (c) destroy all copies of data from the KBB Website in your possession, custody or control.

Proprietary Rights

You acknowledge and agree that the KBB Website and all materials on and on the KBB Website contain proprietary and confidential information that is protected by applicable copyright, trademark and other intellectual property laws (KBB's "Proprietary Information"). All materials on and in the KBB Website, including such Proprietary Information, may only be used for personal, non-commercial purposes, and you agree not to sell, transfer, reproduce, duplicate, distribute, publish, modify, migrate, store, copy or transmit any material from the KBB Website unless and until you have obtained our prior written consent. The Proprietary Information covered by this prohibition includes, without limitation, the software programming and html and other code contained in the Website, KBB Vehicle Values, KBB New Car Pricing information, compilations of vehicle specifications, any text, graphics, logos, photographs, audio or video material or stills from audiovisual material available on this Website.

Disclaimer of Warranties

By creating a link to the KBB Website, you expressly understand and agree that your use of the KBB Website is at your sole risk. KBB provides the KBB Website on an "as is" and "as available" basis. KBB and its owners, shareholders, subsidiaries, affiliates, officers, employees, agents, partners and licensors are not responsible for errors or omissions and expressly disclaim all warranties of any kind, whether express or implied, including, but not limited to the implied warranties of merchantability, fitness for a particular purpose and non-infringement. KBB and its owners, shareholders, subsidiaries, affiliates, officers, employees, agents, partners and licensors make no warranty that the KBB Website will meet your requirements and/or be uninterrupted, timely, secure, error-free, accurate or reliable.

Limitation of Liability and Indemnity

You expressly understand and agree that KBB and its owners, shareholders, subsidiaries, affiliates, officers, employees, agents, partners and licensors shall not be liable to you for any direct, indirect, incidental, special, consequential or exemplary damages, including, but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses (even if KBB has been advised of the possibility of such damages), resulting from the use or the inability to use the KBB Website, or your links to it, or any other matter relating to the KBB Website. When you access or link to the KBB Website, you are agreeing to indemnify KBB, its owners, shareholders, subsidiaries, affiliates, officers, employees, partners, and licensors and hold them harmless from any and all claims and expenses, including attorney's fees, arising from your link to or use of the KBB Website.

Governing Law

This Policy shall be governed by the laws of the State of California and the United States without reference to its conflict of laws provisions. You and KBB agree to submit to the personal and exclusive jurisdiction of the courts located within Orange County, California.