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Most Visited Automotive Information Web Site1
The most visited automotive information Web site
35 Million Pricing Reports Viewed Monthly2
Over 13+ million visits generate more than 35 million pricing reports every month.
Most Visitors Still Undecided on Car Purchase3
73% of kbb.com visitors are still undecided on which make and model they will purchase.
kbb.com is Influential in the Purchase Decision
81% of kbb.com visitors indicate kbb.com helped them make a decision about what vehicle to purchase.
kbb.com is Informative
71% visit kbb.com to find information on the specific model and/or trim of the vehicle they are planning to purchase.

1 - 2008 kbb.com Usefulness Brand Tracking Study - C.A. Walker Research Solutions, Inc.
2 - Kelley Blue Book Web site Analytics July 2008
3 - 2008 Kelley Blue Book New Car & Used Car Pricing Report Survey