Advertising

As the most visited automotive information Web site¹, kbb.com attracts 13+ million visits² and generates more than 35 million pricing reports every month². 70% of these visitors are planning to purchase in the next six months and 73% are still undecided on which vehicle to purchase³. These well-educated, high income-earning automotive Internet users depend on Kelley Blue Book, The Trusted Resource^®, for automotive pricing, reviews, ratings, advice and finance information. The powerful connection between automotive shoppers and the Kelley Blue Book brand offers an unparalleled level of value to advertisers.

With both OEM and Dealer advertising opportunities, kbb.com offers a variety of ad models with in-depth targeting including premium sponsorships and rich media.

¹ - 2008 kbb.com Usefulness Brand Tracking Study - C.A. Walker Research Solutions, Inc.
² - Kelley Blue Book Web site Analytics July 2008
³ - 2008 Kelley Blue Book New Car & Used Car Pricing Report Survey