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GMC - Brand in Transition Auto Show Video
By KBB.com Editors
Summary: In recent years General Motors has paired down its portfolio to four key brands. Among them is GMC, an auto maker that until recently was known only for their rugged pickup trucks and SUVs. Fewer brands means fewer toes to step on these days giving GMC the freedom to push the boundaries of their "Professional Grade" image. In this video KBB's Micah Muzio speaks with Hugh Milne marketing manager for GMC about where the brand is now and where it hopes to be in the future.