2019 Brand Image Awards: Best Overall Brands
The Brand Image Awards recognize top mainstream and luxury brands in each of six categories, plus one winner in the truck segment.
Best Brand: Honda
Honda's sterling reputation for quality is just part of the reason it again sits atop the list for Best Overall Non-Luxury Brand. The breadth of its lineup with impressive vehicles ranging from the efficient and affordable Fit up through its Pilot 3-row SUV is evidence that Honda is committed to having a vehicle that's suited for both first-time buyers and loyal owners looking for that next Honda to fit their current needs.
Best Luxury Brand: Lexus
Setting the benchmark for luxury brands worldwide, Lexus has worked hard to build a reputation that's backed by the quality of its products and the care with which it serves its audience. While it's great to see more emotion in the design and performance of its vehicles, it's also reassuring that Lexus follows the old-school approach where the customers come first.