The compact SUV segment is packed with strong contenders, and two of the most popular choices are the Kia Sportage and Toyota RAV4. Both offer multiple powertrain options, advanced safety features, and roomy interiors. For 2026, the Sportage focuses on tech upgrades and bold styling, while the RAV4 receives a complete redesign that builds on its tradition of reliability and versatility, in a wide range of trims.
Let’s see how the Sportage and RAV4 compare.
2026 Kia Sportage
The Kia Sportage enters 2026 with a refreshed design and more standard technology. It’s built for buyers seeking a dapper, feature-rich SUV with ample space and generous value. Kia offers gas, hybrid, and plug-in hybrid models, making it a versatile choice for a range of lifestyles.
2026 Kia Sportage Highlights
Powertrain options: The Sportage offers several powertrain options, starting with front-wheel-drive (FWD) and all-wheel-drive (AWD) gas models, progressing to a 232-horsepower turbocharged AWD hybrid, and an AWD plug-in hybrid featuring a 268 hp turbocharged engine with 34 miles of all-electric range.
Adventure trims: The X-Line and X-Pro Prestige models feature rugged styling and terrain modes (Snow, Mud, Sand) for some off-road use.
Cargo space: The Sportage boasts up to 74.1 cubic feet with the rear seats folded, making it one of the roomiest in its class. In comparison, the RAV4 trails slightly with 70.4 cubic feet.
Check this week’s Fair Purchase Price or see the Sportage models near you.
2026 Toyota RAV4
The Toyota RAV4 remains a top-selling compact SUV thanks to its reputation for reliability, efficiency, and practicality. For 2026, all RAV4 models have a hybrid powertrain — either a standard hybrid system available with FWD or AWD, or an AWD-only plug-in hybrid powertrain with up to 50 miles of electric-only range. The standard RAV4 hybrid models go on sale first.
Toyota RAV4 Highlights
Wide choice of trims: From the base LE to the well-equipped Limited, to the outdoorsy Woodland or the GR plug-in hybrid performance model, the 2026 RAV4 can be had in many different flavors.
Plug-in power: While the 226 hp FWD or 236 hp AWD RAV4 Hybrids deliver great utility, the plug-in hybrid takes things into the performance realm with 320 hp, plus up to 50 miles of electric-only range.
Fuel economy: The RAV4 achieves an estimated 44 mpg combined, narrowly edging out the Sportage Hybrid’s best of 42 mpg.
Check this week’s Fair Purchase Price or see the RAV4 models near you.
Similarities
Both the Kia Sportage and Toyota RAV4 offer a choice of hybrid and plug-in hybrid powertrains, giving buyers a range of efficiency and performance options. Each model comes standard with a comprehensive suite of driver-assist technologies, including lane-keeping assist and automatic emergency braking, to enhance safety. Inside, both SUVs have spacious cabins with two rows of seats that accommodate five people, as well as versatile cargo areas that cater to family needs and active lifestyles. Finally, they deliver strong overall value, with Kia standing out for its long warranty coverage and Toyota earning praise for its exceptional resale value.
Pricing and Specifications Tables
Pricing
New 2026 Kia Sportage Prices
|
Retail Price
|
Fair Purchase Price (21202)
|
|||
|---|---|---|---|---|
$30,085 |
$29,300 |
|||
$31,885 |
$30,700 |
|||
$34,385 |
$33,000 |
|||
$35,685 |
$33,900 |
|||
$37,685 |
$36,700 |
|||
$40,985 |
$39,300 |
New 2026 Toyota RAV4 Hybrid Prices
|
Retail Price
|
Fair Purchase Price (21202)
|
|||
|---|---|---|---|---|
$33,350 |
$32,700 |
|||
$36,150 |
$35,400 |
|||
$37,550 |
$36,800 |
|||
$41,350 |
$40,500 |
|||
$42,750 |
$41,900 |
|||
$44,750 |
$43,900 |
The Kelley Blue Book Fair Purchase Price for any individual used vehicle can vary greatly according to mileage, condition, location, and other factors. The prices here reflect what buyers are currently paying for New 2026 Kia Sportage vehicles and New 2026 Toyota RAV4 Hybrid vehicles in typical condition when purchasing from a dealership. These prices are updated weekly. The manufacturer’s suggested retail price (MSRP) quoted includes the destination fee, but does not include tax, license, document fees, and options.
Specifications
| 2026 Kia Sportage | 2026 Toyota RAV4 Hybrid | |
| Popular Powertrains | ||
| Engine | 2.5-liter 4-cylinder | 2.5-liter 4-cylinder |
| Towing Capacity | 2,500 pounds | 1,750 pounds |
| Horsepower | 187 hp @ 6,100 rpm | 183 hp @ 6,000 rpm |
| Torque | 178 lb-ft @ 4,000 rpm | 163 lb-ft @ 3,600 rpm |
| Transmission | automatic, 8-speed | Automatic, ECVT |
| Fuel Economy | 25 city/33 highway/28 combined mpg | N/A |
| Specs | ||
| Basic Warranty | 5 years/60,000 miles | 3 years/36,000 miles |
| Powertrain Warranty | 10 years/100,000 miles | 5 years/60,000 miles |
| NHTSA Overall Safety | 5 stars | Not rated |
| Max Seating Capacity | 5 | 5 |
| Wheelbase | 108.5 inches | 105.9 inches |
| Overall Length | 183.5 inches | 181.0 inches |
| Width | 73.4 inches | 73.0 inches |
| Height | 65.4 inches | 66.7 inches |
| Turning Diameter | 19.3 feet | 36.9 feet |
| Headroom, Front | 39.6 inches | 37.9 inches |
| Headroom, 2nd Row | 39.4 inches | 39.5 inches |
| Legroom, Front | 41.4 inches | 41.0 inches |
| Legroom, 2nd Row | 41.3 inches | 37.8 inches |
| Shoulder Room, Front | 57.5 inches | 57.0 inches |
| Shoulder Room, 2nd Row | 55.6 inches | 56.4 inches |
| Cargo Behind Second Seat | N/A | N/A |
| Cargo With All Seats Down | 74.1 feet | N/A |
Specification table reflects the typical configuration of vehicles shown.
Conclusion
The 2026 Kia Sportage and Toyota RAV4 are two of the most compelling choices in the compact SUV market. The Sportage lures with a gas-only option and a lower starting price, cutting-edge tech, bold styling, an unbeatable warranty, plus a slightly roomier interior. The RAV4 counters with a fresh redesign, plug-in hybrid performance, and Toyota’s reputation for reliability and strong resale value are your priorities. Examine your budget and needs, then test drive both. Either way, you’ll get a versatile, well-equipped SUV that’s ready for daily life and weekend adventures.
