Quality Standards. Authorized Users must use the KBB Marks as provided by KBB. All KBB Marks must link directly back to the kbb.com website. The KBB Marks shall always be smaller than Authorized User’s trademarks and/or logos. Authorized User shall at all times observe high standards of quality in the production and provision of the goods and services with which the KBB Marks are used. Authorized User shall use the KBB Marks in the same manner and quality as provided below and shall not be redrawn, re-colored, distorted, altered or disparaged at any time. KBB shall have the right to promulgate from time to time additional and/or revised guidelines and requirements with respect to use by Authorized Users of the KBB Marks as KBB may reasonably determine are necessary or useful in maintaining the quality and value of the KBB Marks and Authorized Users agree to comply with the material contained in the updated guidelines immediately upon receipt of, or posting of the new guidelines.
No Use of KBB Trademarks in Ad Text. Authorized Users agree NOT to use any KBB trademarks or logos in any search engine advertising text, including Google AdWords sponsored ads, search terms, keywords, metadata or page titles, or in any other manner with search engines or devices. Authorized Users express agree that its use of the KBB Marks, or the KBB name, trademarks, and/or logos in conjunction with the KBB Marks shall not constitute the right to sell, and shall not be used to facilitate the sale of, any product or service of KBB, without the further express written agreement of KBB.
Other Prohibitions. In addition to any other prohibitions herein, Authorized Users may not:
- (A) display or use the KBB Marks in any manner that:
(B) use the KBB Logo or KBB trademarks as part of a name of a product or service of a company other than KBB;
(C) make or imply any representations or warranties regarding KBB, its products and/or services;
(D) register any KBB trademarks, logos or trade names that are identical to or confusingly similar with KBB's trademarks, logos or trade names in any jurisdiction, domestic or foreign;
(E) edit, revise, alter, or otherwise modify the KBB Marks or any content thereof;
(F) combine the KBB trademarks or logos with any other mark or logo.
(G) link to the KBB Marks from any website containing obscene, defamatory, harassing, illegal, offensive, or malicious material;
(H) in connection with any material that infringes the trademark, copyright or any other rights of any third party;
(I) incorporate the KBB Logo into Authorized Users’ advertising; or
(J) sell, transfer, reproduce, duplicate, distribute, publish, modify, migrate, store, copy or transmit any material from the KBB Marks unless and until Authorized Users have obtained our prior written consent, including, without limitation, the software programming and html and other code contained in the KBB Marks, Blue Book® Values and New Car Pricing information, compilations of vehicle specifications, any text, graphics, logos, photographs, audio or video material or stills from audiovisual material available via the KBB Marks.
- (1) states or implies any endorsement, sponsorship, or affiliation, by or with, KBB;
- (2) disparages or tarnishes KBB, in KBB’s sole opinion;
- (3) suggests that editorial content has been authored by, or represents the views or opinions of, KBB or any KBB representative, agent, personnel or affiliate;
- (4) is misleading, defamatory, libelous, obscene, infringing or otherwise objectionable;
- (5) infringes, derogates, dilutes, or impairs the rights of KBB in such trademark or logo;
Termination. KBB reserves the right to modify, alter, discontinue, or terminate, without notice to Authorized Users, the content, formatting, and/or distribution of any KBB Marks. KBB reserves the right to terminate the usage of any KBB Marks and KBB trademarks and logos by any individual or organization for any reason at any time. If KBB provides Authorized Users any such notice, upon Authorized Users’ receipt of notice of such revocation, Authorized Users shall immediately discontinue or disable any link to the KBB Marks and remove any and all occurrences of the KBB trademarks and logos.
Disclaimer of Warranties. Authorized Users expressly understand and agree that Authorized Users’ use of the KBB Marks is at Authorized Users’ sole risk. KBB provides the KBB Marks on an "as is" and "as available" basis. KBB and its owners, shareholders, subsidiaries, affiliates, officers, employees, agents, partners and licensors (collectively, the “KBB Parties”) are not responsible for errors or omissions and expressly disclaim all warranties of any kind, whether express or implied, including, but not limited to the implied warranties of merchantability, fitness for a particular purpose and non-infringement. Authorized Users acknowledge and agree that the KBB Parties are not liable for any direct, indirect, incidental, special, or consequential damages that result from the use of, or the inability to use, the KBB Marks. The KBB Parties make no warranty that the KBB Marks will meet Authorized Users’ requirements and/or be uninterrupted, timely, secure, error-free, accurate or reliable, and assume no liability for any of Authorized Users’ activities in connection with the KBB Marks or for Authorized Users’ use of the KBB Marks in connection with Authorized Users’ electronic property.
Kelley Blue Book and the Kelley Blue Book Logo are trademarks of Kelley Blue Book Co., Inc.
Each time one of the KBB Marks is used, the following footnote should appear within the document:
® Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
The .png files are to be used on electronic mediums (Web, PowerPoint, etc.), while the .tif files should be used on printed materials.