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Frankie Rogers is a senior editor for Kelley Blue Book and focuses on the production of content. She edits and formats content, creates monthly deals lists, is a media asset curator, and photographs cars for various articles and inclusion in KBB’s image library. Her 16+ years at Kelley Blue Book have included roles as a Blue Book copy editor, press vehicle wrangler, and VIN analyst. In her spare time, she can be found tinkering with her 1970 Chevrolet Camaro, trying out new recipes in her cast iron pans, and spoiling her two cats, Grayson and Thaddeus.

Frankie Rogers

Eric Brandt, Author at Kelley Blue Book

Scott Hinderer is an award-winning copy editor. Before joining Cox Automotive in 2022, he built a 15-year career in print and digital journalism. His diverse résumé brings a broad perspective and commitment to accuracy to Autotrader and Kelley Blue Book that enrich the reader experience. Scott has a Bachelor of Arts in English from Salisbury University.

Scott Hinderer

Russ Heaps has produced automotive content for newspapers, magazines, and websites since 1987. Knight-Ridder recognized his contributions in founding and supplying content for the stand-alone auto section in the Boca Raton News with a Knight-Ridder Excellence award nomination in 1990. He began contributing advice and other automotive-related content to Cox Automotive as a contractor in 2010. Cox Automotive brought Russ on board as Senior Editor, Advice for Kelley Blue Book in 2022. Previously, he contributed financial and automotive content for Bankrate.com. He was also managing editor for Auto World and NOPI Street Performance Compact magazines for four years. His work has appeared in the Washington Times, the Miami Herald, the Palm Beach Post, and a host of other newspapers on a syndicated basis. 
Russ also has a deep background in travel as the supervising producer for the syndicated television series Discover America where he also wrote scripts and field-produced episodes. Additionally, he authored travel stories for AAA of the Carolinas Magazine.
He graduated Wittenberg University with a degree in Political Science. His passions are friends, cars, bourbon, and the Pittsburgh Steelers.

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Compact Car

Compact Car Articles - Kelley Blue Book

2026Subaru Impreza

2026Subaru Impreza Archives - Kelley Blue Book

hatchback

hatchback Archives - Kelley Blue Book

$23,500 - $28,499

$23,500 - $28,499 Archives - Kelley Blue Book

$28,500 - $33,499

$28,500 - $33,499 Archives - Kelley Blue Book

2-Line Blurb

140-Character Blurb

The Subaru Impreza is an affordable, spacious, and practical compact hatchback with standard all-wheel drive (AWD).

Cons

<ul>
<li>Most rivals are more efficient</li>
<li>No manual transmission</li>
</ul>

Power, Ride, and Handling

Driving Impressions

The 2026 Subaru Impreza is powered by a 152-horsepower 4-cylinder engine matched with a CVT automatic transmission and all-wheel drive. A familiar staple of <a href="https://www.kbb.com/subaru/">Subaru</a> models, it produces sufficient thrust to make piloting an Impreza an enjoyable enough experience. It can come off a bit coarse if you’re not used to Subaru’s trademark flat engines, but its refinement levels are above those of earlier Impreza generations.
Even more refined is the gutsier 2.5-liter boxer engine that powers the Impreza RS. This turns up the heat with 180 horsepower and is an easy upgrade to recommend if your budget allows it. That little extra power is noticeable; it drives a little smoother, and the fuel economy is about the same between the two engines.
Perhaps more significantly, the refined Impreza boasts outstanding ride quality. Subaru stiffened the chassis a bit in the 2024 redesign, which allowed the use of softer springs and firmer shock absorbers. The result? We find the Impreza a practical compact hatchback that’s remarkably comfortable on long trips but quite capable on twisty pavement.
<h3>Fuel Economy</h3>
The 2026 Subaru Impreza is rated at 27 city/34 highway/30 combined mpg with its base engine. All three of those numbers drop by one with the bigger engine in the RS, making a negligible difference in fuel costs.
The Impreza is about as efficient as the Mazda3, but the Honda Civic Hatchback and Toyota Corolla Hatchback get 34 and 35 combined mpg, respectively. The Civic Hatchback has a <a href="https://www.kbb.com/honda/civic-hybrid/">hybrid option</a> that gets up to 48 combined mpg and is priced close to the Impreza RS.

Sporty Styling

Exterior

Now that the Subaru Impreza only comes in the Sport and RS trims, every model has a distinctly sporty look to it. Both trims have stylish 18-inch wheels with a dark gray finish, and the RS trim adds extra black exterior accents. A nice addition for 2026 is the new Citron Yellow Pearl paint option.

FAQs

Our Favorite Features and Tech

Favorite Features

All-wheel drive 
A Subaru hallmark, with active torque vectoring to deliver the right amount of drive to each wheel for optimum grip and stability, all-wheel drive is standard in every new Impreza.
EyeSight 
The Impreza’s EyeSight driver assist includes forward collision warning with pedestrian and cyclist detection, automatic emergency braking, lane departure warning, and advanced adaptive cruise control with lane centering.
Infotainment system 
Subaru fits an 11.6-inch touchscreen into every 2026 Impreza, which is accompanied by wireless Apple CarPlay/Android Auto smartphone integration.
Paddle shifters 
Although they’re not a replacement for a stick shift, steering wheel-mounted paddle shifters in the Impreza enable a manual mode with eight preset gear ratios, creating a more engaging driving experience.
RS model 
Rolling on a sport suspension, wearing unique exterior treatments, bringing extra safety tech, and producing 180 hp, we think the RS is worth the extra cost.
Harman Kardon audio 
The Impreza RS offers an optional Harman Kardon 10-speaker, 432-watt premium audio system, which brings music and podcasts to life.

Functional Interior

Interior

In typical Subaru fashion, the Impreza has a functional and practical interior that’s low on frills. The quality and durability are good for the price point. The interior’s centerpiece is a vertically oriented 11.6-inch infotainment display. The big icons are easy to manage, but this system is already feeling a little dated compared to some rivals. At least wireless Android Auto and Apple CarPlay come standard, and the HVAC controls still use physical buttons.
Interior space in the Subaru Impreza is great for a compact hatchback. 36.5 inches of rear legroom and class-leading 38 inches of rear headroom make it one of the most accommodating back seats for taller adults in this class. There’s 20.4 cubic feet of cargo room behind the rear seats and a whopping 56 cubic feet with the back seats folded down. The Impreza is among the roomiest compacts in its class, but the Civic Hatchback has a little extra cargo space and rear legroom.

Is the YMM a Good Vehicle?

Is the YMM Reliable?

KBB Editors' Overview

The Subaru Impreza is the offbeat brand’s most affordable car, and it brings with it many of the charms that people love about the brand. Some Subaru hallmarks like strong safety ratings and standard all-wheel drive are accounted for, plus it has the frugality and practicality of a compact hatchback with adult-friendly interior space, even in back. The RS trim turns up the fun while keeping it fuel-efficient, and a few options like a sunroof and Harman Kardon audio system make it more premium than you might expect.
We’ve spent hundreds of hours driving and evaluating this generation of <a href="https://www.kbb.com/cars/best-compact-cars/">compact cars</a>, including the Subaru Impreza.

Optional Equipment

Pricing - Dynamic

The 2026 Subaru Impreza starts at $27,790 for the Sport trim and $30,690 for the RS model.
<table style="border-collapse: collapse; width: 100%;">
<tbody>
<tr>
<td style="width: 50%;">Impreza Sport</td>
<td style="width: 50%;">$27,790</td>
</tr>
<tr>
<td style="width: 50%;">Impreza RS</td>
<td style="width: 50%;">$30,690</td>
</tr>
</tbody>
</table>

Pricing - Static

The starting price of the Subaru Impreza is a little high compared to the rest of the compact hatchback class, but remember, it ditched its base trim this year. It’s similarly priced to similarly equipped cars in this class, like the hatchback versions of the <a href="https://www.kbb.com/honda/civic/">Honda Civic</a>, <a href="https://www.kbb.com/toyota/corolla-hatchback/">Toyota Corolla</a>, and <a href="https://www.kbb.com/mazda/mazda3/?bodystyle=hatchback">Mazda3</a>. Notably, the Impreza is one of America’s most affordable vehicles with all-wheel drive.
Before buying an Impreza, check the Kelley Blue Book Fair Purchase Price to know what you should really pay. Subaru Impreza resale value is a little above average for the segment. Recouping more money when selling a vehicle can mean a bigger down payment and lower monthly payments on the next one.

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