Photos and Videos: Toyota FT-CH Hybrid Concept Auto Show
By KBB.com Editors
Summary: For several years weve believed that the Prius name has become so well-regarded that it would make a great brand name for Toyotas hybrid vehicles, and Toyota apparently agrees because in its debut of the FT-CH compact hybrid sedan at the North American International Auto Show, it also debuted its plan for developing a Prius family marketing strategy in the United States.
Summary: For several years weve believed that the Prius name has become so well-regarded that it would make a great brand name for Toyotas hybrid vehicles, and Toyota apparently agrees because in its debut of the FT-CH compact hybrid sedan at the North American International Auto Show, it also debuted its plan for developing a Prius family marketing strategy in the United States.
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