Offering a sweeping reorganization plan for the next decade, Chairman of the Volkswagen brand Board of Management, Herbert Diess, outlined the strategy behind the company’s attempt to recover from the disastrous diesel emissions scandal. Touched on in June as part of its “Together – Strategy 2025” blueprint for a sustainable future, the latest Transform 2025+ plan calls for clearer brand positioning for the Volkswagen Group across various regions and segments, actions which will be backed by “significant improvements in efficiency and productivity.” A part of this approach calls for the production of EVs in the U.S.
According to Diess, Volkswagen intends to evolve from “a niche supplier into a relevant and profitable volume producer.” Initially, this includes acceleration of its U.S. activities by expanding its range of large SUVs and sedans. But starting in 2020, VW will launch an e-mobility offensive that sees production of its I.D. Concept. An integral part of that plan involves producing a selection of new vehicles based around VW’s new MEB Modular Electric Drive architecture at its Chattanooga assembly plant in 2021.
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“Over the next few years, Volkswagen will change radically. Very few things will stay as they are,” noted Diess. “By 2025, we want to sell a million electric cars per year and to be the world market leader in e-mobility. Our future electric cars will be the new trademark of Volkswagen."
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