Few cars have ever had a glow-up like the 2023 Toyota Prius. In one redesign, a car famous for its frumpy looks and nerdy nature turned into a sharp, stylish wedge with a lot of power and a self-satisfied grin.
The makeover is gonna cost you a little over $2,000.
Toyota today revealed pricing for the Prius after it spent a year toning up and gaining strength. The 2023 Prius starts at $27,450, plus a $1,095 dealer processing and handling fee.
That’s a $2,375 premium over the now-forgotten 2022 Prius’ base price. But the price bump is a bit of an illusion. Toyota has eliminated the L Eco base trim, and the entry-level Prius is now the LE. Comparing the 2023 Prius LE’s price to the 2022 Prius LE’s price, we find a more manageable $1,165 increase. That fits with a trend in the auto industry this year — carmakers are trimming bare-bones base models from their lineups as Americans prove they are more willing to spend for fancy features.
The all-new 2023 Prius will also be available as a plug-in hybrid called the Prius Prime with an estimated electric-only driving range of 38 miles. Pricing on the 2023 Toyota Prius Prime is still to be announced.
2023 Toyota Prius Pricing:
The redesigned hybrid will come in three trim levels: LE, XLE, and Limited. All-wheel drive (AWD) can be added to any of them for an additional $1,400 — and it might be a good idea if you live in a state where winter storms are common. One of the tricks engineers use to get the Prius its famous fuel economy is a set of tires that aren’t particularly grippy.
Toyota also charges a mandatory $1,095 destination fee on all Prius cars.
| Trim | MSRP |
| LE | $27,450 |
| LE AWD | $28,850 |
| XLE | $30,895 |
| XLE AWD | $32,295 |
| Limited | $34,465 |
| Limited AWD | $35,865 |
