Stellantis, parent company of Jeep, Ram, and other car brands, unveiled a five-year strategic plan, FaSTLAne 2030, to accelerate growth and profitability. For North America, this means expanding market coverage with 11 all-new vehicles. Seven of these will be priced under $40,000, and two under $30,000.
The entire FaSTLAne 2030 plan carries a nearly $70 billion price tag, with $25 billion allocated to North America namesakes. Stellantis has a large brand portfolio and has undergone leadership changes in recent months, leading it to focus on its more profitable brands. It named Jeep, Ram, Peugeot, and FIAT as the global brands with the greatest scale and the highest profitability potential.
Here’s what we know so far about the expected all-new vehicles:
Ram
Ram confirmed the launch of three new vehicles: the Dakota, Rampage, and Ramcharger.
Jeep
Plans for Jeep include a gasoline-powered Recon, a Wrangler-based Scrambler, and a redesigned Gladiator pickup.
The Recon, already on sale in Europe, plays a role overseas much like the Wrangler does here in the U.S. It’s a boxy off-roader with removable doors. Currently, it’s available only as an electric vehicle (EV). The move to gas power is a bit of a surprise, as it sets it up to compete with the Wrangler. But it comes after Jeep paused production of its only current EV, the Wagoneer S.
Chrysler
Chrysler will add three new crossovers, including the midsize Airflow, Arrow, and Arrow Cross.
The Airflow has been an on-again, off-again project, launched and canceled and now reborn. It’s a low-slung all-electric midsize SUV that somewhat resembles the Kia EV6.
Dodge
Two new Dodge performance vehicles are also in the works, including a GLH hot hatch and a sporty Coppherhead coupe. The company revealed little about those, showing only mock-ups hidden under sheets.
Other pillars of the FaSTLAne 2030 plan include investment in global platforms, powertrains, and technology, more complementary partnerships, and empowerment of regions and local teams. On a global scale, Stellantis will launch 60 new vehicles and 50 significant refreshes.
“We have great people, the muscle of global scale, unmatched brands that connect and inspire, the deep local roots of our regions and dealer partners to meet our customers’ distinctive needs, and a relentless focus on innovation and excellence in execution. With these strengths, we are uniquely positioned to offer delight, functionality, and affordability,” says CEO Antonio Filosa.
