Ford opened the order books for its 2023 Maverick small truck last Thursday. A new report says they’re almost sold out.
A dealer notice leaked to the Ford Maverick Truck Club page says that Ford will stop taking orders for hybrid Maverick trucks at 10 p.m. EST tonight. Dealers will reportedly take the last orders for gas-powered Mavericks tomorrow.
We’ve reached out to Ford for comment on the report. But it’s worth noting that the Maverick Truck Club forum has posted real dealer bulletins ahead of Ford announcements in the past.
About the Maverick
The Maverick has been the smash hit of the automotive world this year.
Automakers had generally abandoned the small truck market a decade ago. But the Maverick may herald the return of the compact truck. It’s just 10 inches longer than a Honda Civic and barely wider. It offers seating for five (if the three in the back get along) and a bed just big enough for weekend garden center hauls.
It comes standard with a hybrid powertrain capable of 42 mpg in city driving and front-wheel drive. A 250-horsepower turbocharged 4-cylinder gas-powered model is available with all-wheel-drive.
It’s also surprisingly affordable. In a year when the average new car costs more than $48,000, the 2022 Maverick starts at just $20,995 (plus $1,495 for delivery).
We’d love to give you prices for the 2023 model, but Ford has almost sold out of them before it even posted pricing to its website.
The Maverick won our 2022 Best New Model award and may have inspired a movement. It’s one of two compact trucks on the market today – Hyundai’s 2022 Santa Cruz is similar in size. But rumors suggest that both Chevrolet and Ram may be working on their own answers to the Maverick. Both sell compact trucks in Mexico, the Chevy Tornado and Ram 750, that they could bring to the U.S. market to compete with Ford’s smash hit.
Stray Mavericks Like Elvis Sightings Possible Later This Year
Stray Mavericks may still make their way to dealership lots later in the year. Ford sells most Mavericks through custom orders. But dealers have also been able to place orders for trucks they can keep in stock and sell to walk-in buyers.
The dealer bulletin explains that dealer stock trucks could still be built “if selected for scheduling within existing commodity restraints.” But that’s quite an “if” with everything from microchips to heat insulation in short supply.
If the report is accurate, it would mean that the 2023 Maverick sold out in just six days.
