Mitsubishi fans, rejoice. The Japanese company’s famed Ralliart sub-brand will be making a comeback. But, don’t count on another Lancer Evolution.
The move was announced in the company’s fiscal 2020 financial report. Under the abundantly clear heading “Toward the realization of Mitsubishi Motors-ness,” Mitsubishi announced plans for several new crossovers and the return of the Ralliart name. Plans also include the rebirth of the Pajero SUV.
The Ralliart sub-brand produced high-performance versions of Mitsubishi products but ceased operations in 2010. Its halo model was the Lancer Evolution. This rally-racer version of the Lancer compact established a worldwide cult following for its relatively affordable blend of race car grip and turbocharged power. The Evo, as it was known, outlived the Ralliart brand but was discontinued in 2016.
Mitsubishi’s presence in the U.S. market has waned. The brand currently sells just four models here. They include the Mirage — a perennial contender for the title of least-expensive car for sale in America. The Outlander SUV, all-new for the 2022 model year, is the brand’s best-selling product. But a shrinking dealership network hurts sales. Buyers often shy away from brands that are closing dealerships, fearful that it will be hard to find service for a new car.
It’s not immediately clear which models will come to the U.S., nor which will get the Ralliart treatment. The next generation of Ralliart Mitsubishis could be electric models. The first new Ralliart vehicle won’t appear until at least 2023, Mitsu says.
Rally-themed accessories for current Mitsubishi products will likely come first. “For customers who wish to experience our Mitsubishi-ness, we will launch custom-made accessories for our model lineup as well as re-entering motorsport events around the world,” CEO Takao Kato said.
