You know Maserati for achingly beautiful cars and pitch-perfect engine noises. Buyers part with six figures happily just to hear the rumble of a Maserati engine beneath their feet.
If anything, Maserati cars are getting more beautiful. The all-new 2024 Maserati GranTurismo is one of the brand’s best efforts in decades.
However, the engine noise will be gone forever in just four years. “By 2028, the entire Trident range will have been fully electrified,” Maserati announced today.
The news comes as some rivals have begun slowing their electrification plans after the Biden administration rolled out looser-than-expected tailpipe emissions rules that give automakers more time to go electric. An aggressive date like 2028 may still be possible for a small-volume brand like Maserati.
The company dropped the news at a “Folgore Day” event in, of course, Modena.
Folgore (Italian for lightning) is the moniker Maserati has used for electric vehicle (EV) versions of its newest cars. The GranTurismo, for instance, is available with a 490-horsepower twin-turbo V6 or an all-electric Folgore version with “around 760.”
The company plans at least three more EVs. The Grecale Folgore, an open-top GranCabrio Folgore, and “the MC20 Folgore super sports car, set to debut in 2025.”
Beauty, of course, is still the company’s driving purpose. Maserati notes that buyers will get “the Folgore charging wall box, an elegant domestic power supply supplied with your electric car,” lest they worry about owning a pedestrian-looking electrical system component.
